What are the real Costs of a Damaged Online Reputation ?
A few negative reviews and your business will loose dozens of new potential customers , a few negative articles and you will have to close the business or change its name .
If someone mentioned your name on some cheater's site , your marriage can be damaged forever .
Got arrested once , for even a minor thing , your musghot and arrest records will stay online for the rest of your life , and will ruin your future .
You will not get hired , you will not be accepted to some universities , people will avoid dating you ….
Every small piece of negative information that people may find on Google, can actually destroy your personal and business life forever .
Even if there are 100 positive articles about you and 3 negative ones , people will pay attention and remember only the bad ones .
The only way out is to remove those horrible search results from Google , permanently , and this is what we do .
We remove negative search results from Google , contact us for a free and confidential consultation at firstname.lastname@example.org
Think about the last time you went to dinner, why did you choose that restaurant!? Well, if you’re like most people, you probably searched online for a restaurant with good reviews and reputation.
But this isn’t limited to just restaurants.
People rely on Google and the internet to find products and services when they need them.
The last thing you want your customers to see is negative online reviews associated with your brand name.
Bad reputation = no business.
Your online reputation matters!
Your online reputation is how people perceive your business when they see your brand come up on the internet. First impressions matter and they will determine the sentiment (positive or negative) people develop towards your brand.
In turn, online reputation management (ORM) means influencing how people perceive your business. Or in more simpler terms, it means controlling what information comes up when people look up your brand, products or services on the internet.
The idea of online reputation management is to evoke positive feelings and opinions about your business, while at the same time stifling any negative review or bad comments.
All this with the goal of building trust in your business, which results in more people buying your products and services.
DISCLAIMER: Online reputation management is supposed to ward off negative reviews only when they’re subjective and not fair. For the sake of good online reputation management (and good marketing) always listen to your reviews, positive and negative. See if there’s anything you need to fix on your side first, and only then resort to managing your online reputation.
Why your online reputation matters
In modern times, lines are blurred between the digital and physical world. This means your online reputation translates into your offline reputation as well.
85% of consumers trust online reviews as much as personal recommendations, according to Bright Local!
Furthermore, 86% of people read reviews for (local) businesses.
The power of online reviews is on the rise – 57% of consumers won’t use a business that has fewer than 4 stars (up from 48% in 2017)! At the same time, 11% of users demand a perfect 5-star rating.
Googling for product reviews has seen a 35% increase in the past two years. And it’s not just for restaurants and hotels, other industries (like blinds, shades, and shutters) soared by as much as a 100% in review searches.
So, there is no doubt that having positive online reviews and reputation can have a big impact on your business. But what about negative reviews, how will they affect you…
Bad online reputation will hurt your business
I have some good news and some bad news for you!
THE BAD NEWS: Negative online reviews are going to hurt your business, big time!
Businesses risk losing as many as 22% of customers when just one negative article is found by users considering buying their product!
If 2 or 3 negative results pop up on the first page of SERP for your brand, you stand to lose 44-59% of customers.
Besides just those negative reviews, that disadvantageous story could be picked up by the local media. This can have a crippling effect, as trusted news sources tend to rank high in search engines.
You could be stuck in a downward spiral that’s not only damaging your reputation but destroying your entire business.
THE GOOD NEWS: Now for some good news, you can take control over your online reputation. Be proactive, influence what people are saying about you and manage what comes up in search results. Encourage happy customers to leave positive reviews and useful feedback, and minimize the online presence of harmful reviews and articles.
Now, let’s get down to business!