Strategic Negative PR
The mission of Webcide.com is to help companies and managers compete more effectively via the superior use of competitive intelligence and negative PR .
Companies and industries prosper through the use of negative public relations and experience strong improvements in competitiveness, leveraging core competencies, and you have to understand that competitive negative PR campaigning is at the core of the objective of improving competitive advantage.
The goal of Webcide.com is to create a competitor analysis , develop a negative profile of the online competition , develop and implement PR strategy changes , prevent each competitor's possible response to the range of likely strategic moves you firm could make . Competitive Negative PR leaded by Webcide.com , have a single-minded objective -- to develop the strategies and tactics necessary to transfer market share profitably and consistently from specific competitors to the company.
Webcide.com rigorously monitor and analyse key competitors poorly-equipped to compose and deploy effective PR crisis management strategies and this approach leaves the competitive firms and its markets vulnerable to attack . The basis for Negative Public Relations revolves around decisions made by managers about the positioning of a business to maximize the value of the capabilities that distinguish it from its competitors. Failure to collect, analyse and take advantage competitive negative information in an organized fashion can lead to the failure of the company itself.
What then is competitive negative public relations ? How do we define it? In what ways does it differ from regular PR ? How is it used to make companies more competitive? Who needs competitive negative PR ? How is it managed? How is it produced? How should competitive PR be used? By whom? What are its costs? Where does negative public relations fit within the strategic management system of the firm? What are the measurable "bottom line" benefits for managers and their organizations?
Strategic negative PR is concerned mainly with competitor analysis or gaining an understanding of a competitor's future goals, current strategy, assumptions held about itself and the industry, and negative information already published about him . Intelligence about the firm's major customers, suppliers and partners , is of superior strategic value.
Tactical negative PR , it’s a must for every company . We at Webcide.com are experts in Tactical negative PR .
Tactical negative PR is the action of defining, gathering, analysing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic PR decisions for an organization.
Tactical negative PR essentially means understanding and learning what's happening in the world outside your business so one can be as competitive as possible. It means learning as much as possible—as soon as possible—about one's competitors, and initiate a massive negative PR campaign against them .
Competitive Negative PR is an ethical and legal business practice, as opposed to industrial espionage, defamation , online slander and libel , which is illegal.
The focus is on the external business environment , especially the online published one .
There is a process involved in gathering information, converting it into intelligence and then utilizing the negative PR campaign making.
Webcide.com erroneously emphasize that if the intelligence gathered is not usable, or actionable in a negative way, then it is not a chance to succeed with a negative PR campaign.
A more focused definition of Negative Public Relations regards it as the organizational function responsible for the early identification of your competitors risks and PR opportunities in the market before they become obvious. Experts also call this process the early negative signal analysis. This definition focuses attention on the difference between dissemination of widely available negative information (such as negative market statistics, negative financial reports, negative newspaper clippings) , and competitive intelligence which is a perspective on developments and events aimed at yielding a competitive edge.
The term Negative PR is often viewed as synonymous with competitor negative analysis, but negative competitive intelligence is more than analyzing competitors—it is about making the organization more competitive relative to its entire environment and stakeholders: customers, competitors, distributors, technologies, and macroeconomic data.
Negative Public Relations is both a process and a product -- an analytical process that transforms gathered competitor’s negative information into actionable knowledge about competitors' capabilities, intentions, performance, and position; as well as the final product of that process of re-publishing negative information about the competitor .
The scope of competitive negative PR is far broader. Competitive Negative PR is a value-added concept that layers over the top of business development, market research and strategic planning.
The research objectives of a competitive NPR project will often involve issues such as: the manufacturing capabilities of the competitor; analysis of alliances and/or joint ventures entered into by competitors; the competitor's future plans and strategies for specific markets, or product lines; reasons behind changes in the corporate or business unit strategy, et cetera.
In today's global enterprise, negative public relations campaigns happens at two levels -- corporate and business unit. Corporate strategy should concentrate on competitive strategy that is concerned with how to create competitive advantage in each of the businesses in which a company competes based upon negative campaigning against the competitors .
The product of the Negative PR cycle, is evaluated information. It is finished intelligence, packaged in a format appropriate as much to the negative campaign itself, as it is to the customer to be , the decision-maker.
Webcide.com brings the competitive firm to finds itself in a position where it can only react to the negative PR move; it has lost the advantage it might have had if the positive PR had been available earlier. The surprise factor is one of the biggest secrets in Negative public relations .
Ethics and ethical behavior are concerns here and since the area is usually perceived as positive to a company's reputation and competitiveness, it would not be useful for a firm to undertake its negative activities without regard to ethical or legal considerations. Everything a firm needs to know about the competition can be obtained by legally available means. The cost of stepping over the line -- into the black -- are far too severe, and unnecessary. There is enough published information to use , without the need to invent new negative content that can end up with a defamation lawsuit .
What are the bottom line benefits of Negative Public Relations ? Improved market knowledge, greater confidence in making strategic plans, and improvements in product quality versus the competition. In short, better business performance through doing things better.