Our team of reputation experts can help protect the reputation of your company or self through a variety of expert techniques. Our end goal is to help your company look its absolute best in search results.A positive online reputation is a business’s greatest asset or its biggest weakness. Online reviews impact 70% of purchasing decisions, and with 90% of all consumers using search engines like Google to help make decisions, your company’s search results can be the difference between success and failure.
The latest research suggests that businesses risk losing 22% of business when potential customers find a negative article on their first page of search results. That number increases to 44% lost business with two negative articles, and 59% with three negative articles.
We have helped thousands of clients over the years improve their digital presence, including prominent Fortune 500 brands and well-known institutions. Our experience and track record with SEO successes, crisis communications, content creation, and media relations has earned us the trust of multi-million dollar corporations and global firms.
For the most part, people come to us only when they have a problem. There is something that won’t “go away ” in search results or old news on the first page of Google that is hindering someone’s personal life or costing them business. Prospective clients are often surprised at the length of a campaign that is required in order for positive results to start populating in the top of search results. Usually, the prolonged nature of a campaign is due to the fact that there has been no reputation management before the bad results started appearing, so the work is more or less starting from scratch.
The best way to begin reputation management is to not wait until negative results start appearing, but to proactively begin taking control of your reputation when the proverbial weather is fair. Claiming ownership of your domain and social media profiles is always a great first step even if you don’t actively plan on using them just yet. Think of the first page of Google like a Monopoly board. You might not be building hotels on Park Place immediately, but controlling the real estate by strategically building out content in a pragmatic and organic manner is extremely valuable and essential to protecting your reputation in the long term.
The first page of Google is the new first impression, that’s why maintaining your online presence is so important in this day and age.
We can help protect the reputation of your company or self through a variety of expert techniques. Our end goal is to help you look your absolute best in search results.Having bad news on the first page of Google search results is like having bad news on the front page of the newspaper. But unlike a newspaper that changes every day, your search results won’t change unless you do something about it.Negative reviews cost your business money. Our experienced team can help implement new and innovative strategies to ensure your products are reviewed fairly and honestly by real customers who enjoy your services. Our goal is to never let you lose another sale due to negative reviews.
Certain projects require hands-on assistance to create a search strategy that makes sense for your company. Our team can travel with limited notice to provide you with in-person support on any items related to search, SEO, online reputation on, or digital marketing.Google’s suggested search functionality can show negative results for your key search terms before anyone even searches for your name or company.Online reputation management can most easily be defined as taking a proactive approach to positively affect what appears about a person or company online.
If you aren’t managing your own reputation, someone else is. Online reputation management is like getting ready for a blind date. You want to put your best foot forward when you leave the house, you’ll most likely style your hair and wear nice clothes. Reputation management is the same idea; when someone looks you or your business up for the first time you want to appear in a positive light and have as much control over the narrative about YOU as possible. After all, you are the expert on yourself and your business. Don’t let your direct competitor, a disgruntled customer, or angry ex have the first word when someone wants to know about you or your business.
Most people know that reputation management is something that they should be doing but aren’t sure what it is or where to start. There are a number of misunderstandings about the industry and its practices. Effective reputation management usually is a combination of content creation, SEO, and PR.
Many aspects that affect your reputation online will in one way or another also affect your offline life and vice versa. Putting your best foot forward and controlling as much page one real estate in search results is an essential part of reputation management.
It’s easy to be daunted in beginning your first steps with reputation management but don’t get overwhelmed. Like anything else, some basic principles apply that once you have a better understanding of, the less intimidating the field is.