Online reputation management for corporations and companies can mean the difference between success and failure. In the digital age, our customers are information seeking and will typically check out our company online to get a good read on its services and general reputation. Negative reviews and bad publicity can quickly sour a company’s reputation and most customers will simply look into alternatives. The reality of today’s market is that Google often provides information on its first page that’s hard to go unnoticed. Since SEO isn’t quite as easy these days, information that the search giant considers relevant is often that provided by third-parties.

 

A simple misunderstanding or isolated event can paralyze even the healthiest business if the information spreads too far . 

 

We empower corporations and high-profile individuals to build, promote, and defend their digital reputations.

We use data, proprietary technology, and over a decade of expertise to help our clients meet their goals.

 

Your online reputation management has a lot to do with SEO. When negative search terms lead to your name or company, information that may have escaped otherwise can easily be found. The same goes for promoting your business and personal online presence. With the right keywords, you’ll be shown in a manner that’s appreciable. Search engines are always being adjusted to determine what information is most important to display.

 

A strong digital reputation is the best defense against an attack. We’ll advise you and your communication teams on how to take preemptive steps to minimize potential crises and make your brand more resilient in recovery.

 

Online reputation management is the process you need to go through when you highlight positive items about you online, deemphasize negative sentiment about you on the internet.

 

In some cases, online reputation management can take a considerable amount of effort. Luckily, there is a range of paid and free tools that can make your efforts easier.

 

The practices of online reputation management are the same, whether you are looking at your own name online, or whether you are focusing on your business reputation. As we recently discussed, personal branding is just as important online as corporate branding. Potential employers Google job candidates’ names to see what the internet can tell them. And you might have parts of your past you would prefer to disappear. Even your social accounts may be a problem, particularly if you treated them too “socially” in your youth.

 

Our data provides an unparalleled view of a company’s brand and that of their peers and competitors. Webcide.com possesses the largest database of historic reputation data for tens of thousands of major corporations and prominent executives worldwide. This giant cache of search data and analysis informs our strategies, helps us identify opportunities, and allows us to detect changes that will be important for our clients.

 

Crises are often fluid and require constant monitoring.  We provide clients with timely reports that include measurable statistics relating to Google Trends, Wikipedia, and updates on news coverage. Even after the crisis is abated, we monitor to make sure that the program continues running smoothly.