Online reputation management for corporations and companies can mean the difference between success and failure. In the digital age, our customers are information seeking and will typically check out our company online to get a good read on its services and general reputation. Negative reviews and bad publicity can quickly sour a company’s reputation and most customers will simply look into alternatives. The reality of today’s market is that Google often provides information on its first page that’s hard to go unnoticed. Since SEO isn’t quite as easy these days, information that the search giant considers relevant is often that provided by third-parties.
A simple misunderstanding or isolated event can paralyze even the healthiest business if the information spreads too far .
We empower corporations and high-profile individuals to build, promote, and defend their digital reputations.
We use data, proprietary technology, and over a decade of expertise to help our clients meet their goals.
Your online reputation management has a lot to do with SEO. When negative search terms lead to your name or company, information that may have escaped otherwise can easily be found. The same goes for promoting your business and personal online presence. With the right keywords, you’ll be shown in a manner that’s appreciable. Search engines are always being adjusted to determine what information is most important to display.
A strong digital reputation is the best defense against an attack. We’ll advise you and your communication teams on how to take preemptive steps to minimize potential crises and make your brand more resilient in recovery.
Online reputation management is the process you need to go through when you highlight positive items about you online, deemphasize negative sentiment about you on the internet.
In some cases, online reputation management can take a considerable amount of effort. Luckily, there is a range of paid and free tools that can make your efforts easier.
The practices of online reputation management are the same, whether you are looking at your own name online, or whether you are focusing on your business reputation. As we recently discussed, personal branding is just as important online as corporate branding. Potential employers Google job candidates’ names to see what the internet can tell them. And you might have parts of your past you would prefer to disappear. Even your social accounts may be a problem, particularly if you treated them too “socially” in your youth.
Our data provides an unparalleled view of a company’s brand and that of their peers and competitors. Webcide.com possesses the largest database of historic reputation data for tens of thousands of major corporations and prominent executives worldwide. This giant cache of search data and analysis informs our strategies, helps us identify opportunities, and allows us to detect changes that will be important for our clients.
Crises are often fluid and require constant monitoring. We provide clients with timely reports that include measurable statistics relating to Google Trends, Wikipedia, and updates on news coverage. Even after the crisis is abated, we monitor to make sure that the program continues running smoothly.
Every negative review represents an opportunity to win back the customer with a sound review response strategy. After all, 89 percent of consumers express a willingness to change a negative review depending on how the business’ responds.
Still, some business owners are failing to take advantage of this opportunity. Businesses that don’t take the time to develop a proactive approach to reputation management may experience reduced online visibility, diminished consumer consideration, and ultimately, a decline in foot traffic.
And here’s a hard truth. Reputation Management is a bumpy road. You should pay close attention to local and foreign social media platforms and search engines alike. You must ensure your company doesn’t fall victim to rumors, fake news, negative reviews, and nasty comments from all over the world. Not to mention the daunting task of having to deal with multiple languages, countries, and cultures all at once.
According to the Internet World Stats, the top ten languages of internet users are:
English (25.3), Chinese (19.3%), Spanish (7.9%), Arabic (4.8), Portuguese (4.1), Indonesian/Malaysian (4.1%), Japanese (3.0%), Russian (2.8%), French (2.8%), and German (2.1%).
Now, you may be wondering.
What else should I do besides translating my content? Shouldn’t that keep international users happy and my online reputation strong?
If you need to ask that question, you may need to ramp up your reputation management game ASAP.
Sure, translating your site into every language your potential customers speak works. And localizing its content to each country you want to market your business is a smart move. But that only makes up for a tiny percentage of your whole Online Reputation Management (ORM) strategy. Online reputation management is a crucial twenty-first-century survival skill.
The companies who succeed will be the ones who can manage their online presence--and to do that you're going to need online reputation management tools.
Online reputation management is one of the fastest-growing sectors of business PR. Even when your business is not completely relying on the internet, it is a must that you understand what your customers can do. You need to take steps for monitoring your online reputation because that is the place where most of your customers are present.
Ensure that you are regularly performing a search with the name of the company as well as location and go through the reviews that your customers are writing. Whenever you are coming across any negative review, ensure that you are dealing with it in the best possible manner.
As consumers increasingly rely on the Internet as a vehicle for receiving and transferring information, unfavorable comments have the potential to do even greater damage to company brands and products. Just a small handful of negative quips can quickly spread like wildfire across the Internet.
Whether you like it or not, you're going to have to be involved in the process of managing your company's online presence. Here are some of the online reputation management tools that will make your life a little easier.
Now follow me along as we uncover some key tips for you to emerge victoriously and beat your competitors. Here are 3 powerful ways you can ensure your international business earns a solid reputation
1. Monitoring all the channels: This involves creating a record that includes the company name, your name and the client name. This allows you to monitor what the audience has to think and say about you.
2. Competitors analysis: This basically includes researching the market scenario and digital marketing.
3. Strategy creation: One of the data is gathered, we create a social media marketing strategy according to brand goals. Various online reputation management tools are listed to make it a successful one.
4. Clean up tasks: This step of online reputation management involves the cleaning up of the negative reputation for a brand. The Defamatory and negative links, Negative YouTube videos, fake and negative reviews need to be removed.
5. Editing & improvements: This involves SEO content, design creation, branding, and processing.
6. Building up the online presence: This involves a well-strategized campaign over social media platforms.
7. Engaging, valuable & relevant content creation: To be able to create content that is engaging to the audience and ensuring its timely updating.
8. Promoting your product or service: Staying relevant over the social media platform to maintain online reputation management for a business with continuous activities and involvements.
9. Build a community and grow more audience: To grow enough so as to have a community that highlights your brand and its purpose.
10. Implementing the strategy: After strategizing you need to go completely transparent online. This is where your planning for online reputation management meets its result.