Did someone published a negative article about you? Did you found blogs that has been written about you that are damaging in a severe way your reputation online?
Do you need to remove some offensive blog from Google search results? If you are a victim of negative news that spread online in the form of blogs and articles, it is time to take care of it in the most express way possible.
You cannot afford that people will read the negative online news about you or your company, at that stage it will be too late, because articles and blogs are shared online on all social media platforms and you are in a bad situation is this indeed happens.
You cannot wait even for one second. You need to take action immediately and start to remove the negative blogs and articles.
There are basically two ways: either remove the negative blogs and articles directly from the source, it means directly from the websites hosting the blogs and articles . Or de-index it from Google, Yahoo and Bing search results.
According to survey results and data from Jobvite, Capterra, and Career Profiles, a whopping 95% of recruiters rely on social media information in their recruiting efforts. Of course they do. Wouldn't you?
In the case of job seekers, online social recruiting is on the rise in HR departments, having grown 54% in the past five years, according to a SHRM report.
Virtually all major companies are employing social recruiting in one form or another, and the momentum is not expected to slow down. As each year passes, it is predicted to occupy on an even greater role.
LinkedIn, Facebook & Twitter
While most social recruiting is done via LinkedIn (73% of companies consider it the most effective site for finding qualified candidates) companies aren’t just using career social networks. 66% of companies report that they recruit through Facebook, and 53% state they recruit via Twitter. As the statistics suggest, most companies recruit through more than one of these sites.
Hiring managers seek out negative content
Companies pass over potential employees based on things they see online, whether they're accurate or not. These days, hiring managers spend far more time online in the search for potential candidates, therefore, it is inevitable that they are likely to come across anything that may be negative or incriminating. This means that your personal Facebook, Twitter, Instagram, Pinterest, and YouTube pages need to be as polished and professional as your LinkedIn page should be if you wish to appeal to hiring managers.
Using techniques from the field of search engine optimization, cognitive psychology, user behavior, and human-computer interaction (HCI), reputation management professionals can restore equilibrium back to search results, review sites, information portals and other sources of publicly accessible information.
Reputation can be managed. The scope of management is limited since we can’t control what people think. But we can control what people see online to some extent, and that can go a long way toward preserving a positive reputation and keeping a business alive.
How can I monitor my reputation online?
Reputation management is the effort to influence what and how people think of a brand or person when viewed online. There are many different reputation management strategies that will allow you to maintain or improve your online reputation.
You may choose to manage your reputation on your own or with the help of a reputation management company. Either way, you will work to monitor and improve your reputation over time, often starting with improving your search engine results.
Setting up Google Alerts is a great first place to start monitoring your reputation online. You will see when negative news articles, blogs, reviews or images are posted, and what people are saying about you on social media.
Luckily, reputation can be improved over time. But it takes a lot of hard work and consistency to achieve results. If you are facing a full-blown crisis or a bout of negative publicity, there are steps you can take to turn your search results around and rebuild your online reputation.
The road to reputational recovery can be simplified into three steps:
Analyze the damage: Take a moment to assess the extent of the damage. Before you take any actions to respond to the damage, track existing and new press, research what is being said about you, and touch base with any investors or stakeholders.
Regain control: This is the time to turn the situation around. Regaining control often starts with an apology. Issue a statement apologizing for any wrongs that may have been committed, and continue to update the situation as it progresses.
Create a recovery roadmap: Oftentimes simply issuing an apology is not enough to recover from a bad online reputation. Once you’ve done all you can do to immediately try to improve the situation, start thinking about long-term strategies, such as creating and promoting positive content.
A reputation management company can help improve your reputation faster and more efficiently than if you were to go it alone. An experienced reputation management company will likely have dealt with a similar situation to yours before and will know exactly what works and what doesn’t to solve the problem.
Online reputation management statistics may be scary, but they are not misleading. More companies than ever before are facing crisis management issues, seeking reputation management services, scrambling for public relations agencies, and trembling at the cost of reputation risk.
Don’t get lost in the swarm of statistics. The truth holds. Digital marketing has changed. It’s no longer just the process of measuring click-through rates, tweaking case studies, and publishing infographics. All of those may be important tactics in the digital marketing universe.
But there is an angle to modern marketing that is potentially more important than any of this — online reputation management.
Review sites, complaint sites, Wikipedia, news agencies, Facebook, Twitter, Google search results — all of it matters, and it matters more than it did even six months ago.
Online reputation management is the new PR. Reputation curation is the first step for most companies, whether it is a small business or a Fortune 100.