Once the damage is done and you don’t have any ammo to fire back, here’s what you need to immediately do:
Hire an ORM consultant
Contact the owner of the bad reputation site and humbly ask if he/she can put it down
If it is against the law, contact any possibly concerned government body and ask them for help to bring it down
Ask Google to de-index it if there are any elements in the page against Google’s guidelines
If all of those are not an option for you, start with getting all those powerful social media accounts and create a network of links to them using your website.
Start a blog and interlink that blog with those social accounts and with your main website. It will take more time for these to rank – and most probably the damage will already be done by then.
ORM work is mostly about establishing that bullet-proof reputation in the web by getting all the possible ‘real estate accounts’ you can for your brand.
As long your company has a social media page, you will encounter trolls somewhere along your digital path. One point you should note, however, is that there’s a very thin line between complaints and trolls.
Trolls are intentional and aim at damaging your company’s reputation and giving your social media marketers sleepless nights. Complaints, on the other hand, simply highlight any areas that need improvement and are always welcoming to solutions.
Marketers advise that companies should subscribe to the “Reply Only Twice” rule when it comes to addressing trolls. If the detractor persists with their negative banter despite your two attempts, engage them no further.
Engaging a troll attracts unnecessary attention to the underlying issue and may end up submarining various aspects of your online reputation. Constantly clicking on negative comments also gives Google the impression that they are relevant, hence keep off if you can. Detractors have a way of negatively twisting your responses; hence, in 2020 I bet we will be seeing more trolls left unaddressed.
As much as possible, the Online Reputation Management campaign / work SHOULD NOT reach the Cleaning stage. It amplifies the workload on any Online Reputation Manager – all the while the damage has already occurred. The funny thing is, most companies that look for Online Reputation Management only do so whenever there is damage already done. Online Reputation Management is not about damage control, it is about establishing online brand foundations.
What is reputation management? Left unchecked, your brand is portrayed on the internet by a machine. It may not have your best interests at heart. Reputation management enables a degree of message control specifically tailored to the online environment.
For all the effort and attention that we give to character, it’s a reputation that really matters. This is especially true in the business world. But today reputation is focused and distorted through the lens of artificial intelligence systems. That's why online reputation management services exist - to provide balance and a degree of control.
What is reputation management? Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, a character is who you are. Reputation is whom other people think you are, and today it's based mainly on what artificial intelligence systems portray about you rather than the first-person experience
Reputation management goes by a variety of names — online reputation management (ORM), internet reputation management, rep management, brand perception. Whatever you call it, the goal is to shape public perception about a person or business, though you may be surprised to learn just how little control brands and individuals actually have over their reputations. This blog post will answer some of the most common questions regarding reputation management.
How to manage a reputation - how much control do you really have?
This article will delve into the how's and why's of reputation management, as well as what you can do to retain or improve your own reputation.
We’ll first provide a more detailed explanation of reputation management, which will demonstrate just how important it is.
Second, we’ll demonstrate the amount of control you have over your reputation.
Finally, we’ll float the question, can reputation be managed?
Let this article serve as a guide to improve your understanding of reputation management.
If your company’s reputation is at risk, then grasping the basics of reputation management is critical for your business’s ongoing survival. If you want to shape your own personal reputation, then knowing what’s at stake, who’s in control and how to influence people’s perceptions starts with the same foundational question: What is reputation management?
What is reputation management?
Here is our definition of reputation management:
Reputation management is the effort to influence what and how people think of a brand or person.