Online Reputation Management is done through a funnel of three main processes:
Being mindful of your company’s online brand (Monitoring)
First and foremost, you have a brand – as the owner and manager of that brand, you have to be mindful about it. Know what’s happening to your brand. Know what’s the latest news about it. Know what people think about it. Where are you mentioned? What are they talking about when your brand is mentioned?
Online reputation management tools are partly responsible for the wave of change witnessed in this sector during the previous year. Such tools make it easier to track your online reputation and among good examples, Mentionlyics is included. Tools with powerful and outstanding features will definitely make it into 2020, and it can only get better for us. Mentionlytics, for example, possess AI-driven features that permit users to make smart searches with incisive accuracy. These tools enable you to quickly search any negative opinions about your brand and replace them with outstanding and positive reviews.
They also integrate analytics features that have received an overwhelming acceptance this year, and I bet we will be using more of them in 2020. Online reputation management tools certainly make life easier by saving time channeled towards this cause. Thanks to these tools, the online conversation has never been more active, and companies are able to track mentions and apply specificity in their online searches. Who would want to leave all that behind?
2020 will oversee certain alterations in different social networks, with the most obvious ones being the removal of likes on Instagram. Since influencers’ likes will be a non-issue, brands will need to pinpoint sheer authenticity before hiring a social media influencer. Companies will not only seek an influencer’s popularity, but it will be more of those who understand the company’s niche.
Brands are moving away from bland, self-imposed brand ambassadors and pursuing real, honest and self-driven e-marketers because you know what? Customers can tell the difference, and the Internet never forgets.
This is the best thing you can do in managing your online reputation. Build and build and build and build on your brand. Branding is key to ORM. Surprisingly, it’s also arguably your most powerful asset when it comes to SEO. Building your brand can start from getting all of your brand’s social media usernames. You can find it out using Knowem.
As soon as you know on which social media sites your brand is still available as a username, grab the opportunity to register it there. These accounts are your online licenses to build ‘online real estates’. It will boost the chances of you filling up the first page of your brand SERP if you own powerful social media accounts with your brand as a username.
Some of the key social media accounts you SHOULD get are:
Facebook profile /page
Google+ Account / page
If you have these accounts, interlink them with each other and link to them from your blog/website and they should rank really well in the search engines.
Another great way to prevent bad reputation webpages from ranking as your brand is to create and maintain a blog. Search engines love blogs. That’s enough for you to know that you SHOULD get a blog for yourself in order for you to rank well and to have that powerful leverage for your brand that you can flexibly use whenever there is any newly published bad reputation out there.
Most people understand how online reputation works from an individual perspective. Brands use social media in hopes of gaining social capital, a form of reputation. Social media can also drive views to important content, that will, we hope, convert into buyers. But social media is like a two-sided sword - it can cut both ways.
Reputation management mitigates the effects brands experience against the storm of public opinion. is just as significant for businesses and organizations. Most businesses lack an awareness of the risks of a compromised online identity and the degree to which online reputation predicts their success or failure. For example, the fact that 85% of consumers trust online reviews as much as personal recommendations should be an eye-opener.
Put another way, people trust strangers almost as much as good friends.
Online reviews are more easily controlled than a full-blown media problem though. A single misstep can result in the closure of a multinational organization. For example, Peloton recently lost about $1.5 billion in value due to a single holiday advertisement.
One golden rule of online reputation is empathy towards your audience. Since social media is your most frequently used engagement tool, ensure that you respond to customers’ complaints as cheerfully as you can. In 2019, we’ve seen certain brands making use of this trend and it has earned them a favorable reputation, especially on Twitter.
With constant good engagement with your customers, they are likely to recommend your brand to their fellow online users. Actually, more than half of online shoppers are likely to choose a company’s products simply because of a friend’s recommendation. In 2020, companies should not just focus on their monetary growth, but also aim at continuously serving cheerful and contented consumers.
One reputation crisis management fiasco, mismanaged, can hurl a company into a financial free fall. Sometimes damage control by PR professionals can make things even worse.
All of us in the online world, from individuals to businesses to public organizations, has two identities — the one that exists in real life, and the one that lives online. Marketing professionals and scandalized CEO's realize this to the greatest degree. The Internet can be fickle, reputation can plummet overnight faster than a dissatisfied customer can strike the “submit” button on a review site.
Now more than ever people search online to find information and formulate opinions on people and businesses. Only 5% of people look past the first page of Google, so first impressions are even more important online than in real life. Miss your chance to make a positive impact off the bat and you may never get another opportunity.
There are a lot more reasons why you should have a blog for your company – you can publish company news, establish a readership, promote products and services, etc…
We will be discussing more ORM Prevention methods in the next lessons of this tutorial.rises can destroy businesses and reputations. Boards, chief executives, and their managers may believe they have a firm grip on the risks they face.