Negative Public Relations by

Rebecca Steele Negative Public Relations


This Documentary is about the negative public relations of Rebecca Mairone Steele  .  In October 2013, Rebecca Mairone , was found responsible for misrepresenting the quality of the loans Countrywide sold to Fannie Mae and Freddie Mac during her time as the chief operating officer for the company’s lending division. Although she contended she did nothing wrong, she was found liable and fined $1 million by U.S. District Judge Jed Rakoff.  After years and millions of dollars of litigation, a decision has been reached on Bank of America and Rebecca  Mairone Steele.


This Monday, a three-judge panel within the United States Court of Appeals for the Second Circuit found Bank of America’s Countrywide not liable for defrauding Fannie Mae and Freddie Mac with substandard loans, overturning the billion-dollar penalty the federal government sought. This means justice for  Rebecca Mairone Steele, who has finally been vindicated and found innocent of knowingly defrauding Fannie Mae and Freddie Mac. The ruling also removes the $1 million fine assigned to Steele by Judge Rakoff.



In the coverage detailing the case against her, Rebecca Mairone Steele was presented not only as a professional but also as a woman. Article describing her hair color and style of dress reminded readers that the federal government wasn’t just charging a chief operational officer, they had found a woman at fault. This is the first issue. Would a man’s hair and fashion choices have been discussed if he had been in Steele’s position?


News outlets aimed not only to expose the decisions for which Steele was being indicted, they wanted audiences to consider and remember her gender. This could be to sell more newspapers and issues, stir conversations and turn heads, sure. But the subtext is troubling. “It was a woman’s fault.” “See, women can’t lead.” “We can’t trust women with important decisions.” 


Now Rebecca Mairone Steele is trying to restore her damaged reputation . Rebecca Steele can move past this case and rebuild her career. But this is easier said than done. The effects of this case on Rebecca Steele are extensive and may never truly be forgotten.   Once an online reputation is damaged , its very difficult to restore .  One nice move she made is to drop here former family name Mairone and goes back  her maiden name , this is a very intelligent decision , because if you google Rebecca Mairone , you will see only and exclusively negative search results  , and no matter how much positive information she will publish , will always rank on top the old negative articles about her .  This his how Google works , and this is what people like most : negative information .   If you google now Rebecca Steele , you will see that page one is clean of negative results , because all the negative results are under Rebecca Mairone .  But , she needs to be extra careful about it , because Google algorithms will eventually link her new family name , to her old family name , and negative search results will start to appear on page one also under Rebecca Steele . is the world's number one authority in the field on Negative Online PR , if you google the term 'negative PR ' or  ' negative public relations' you will see that we are on top of page one , even before Wikipedia .


The main problem with negative online reputation , is that even if now she is 100%  clean , and she will issue thousands of paid articles , and news releases , blogs and more , she will always be remembered for this case . Always , people will google and find her pictures and old articles online .   A person can have 100 positive search results and one negative , and that's enough for ruining the first impression of him .


In the following minutes ,  you will see  the massive amount of negative press that has been released about Rebecca Steele and  Bank of America’s Countrywide firm .