How to Push Negative Search Results Off the First Page of Google Search Results !
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Step 1: Create new public profiles for yourself.
Certain sites will always appear at the top of Google search results. You can push down negative results just by creating profiles with your name and a bit of identifying information on these websites.
Make sure your privacy settings are set to be publicly viewed, and only post content that you’re absolutely sure you won’t regret in the future. Here is a list of sites to use:
Yahoo Pulse http://pulse.yahoo.com/
Step 2: Use your new “public” online accounts to comment on news articles, forums or social media.
Another option is to use your real name to register on news sites and comment on articles. These types of posts don’t usually rank as highly as the kinds of sites posted above. If you’re ready to do a bit of self-censorship, posting under your real name can be a good way to ‘sell’ yourself. Keep in mind that anything you say online can show up when someone Googles you, so use your postings to your advantage: post intelligent, well-reasoned content that is spell-checked and grammatically correct. Express yourself in the field in which you want to be established.
Step 3: Link to all of your different sites.
One of the ways that Google decides rankings in search results is by seeing how many times other sites link to a specific search result. Your content can rise by simply linking to itself, e.g. create a Twitter account, connect that to your Facebook page, connect both to your Photobucket, and link to them all in your Blogger page. The more you use your accounts and interact with other people using those accounts, the more likely they are to link to your content, which will drive your results even higher.
Step 4: Reclaim negative keywords.
If a generic search for your name is showing positive results, but including a particular keyword brings up negative or unwanted results, you can create content to reclaim that term. For example, if a search for “John Doe” is positive, but a search for “John Doe State College” brings up negative results, creating content including the phrase “John Doe State College” can help push down those negative results.
If you want to clean up your online presence, you need first stop the bleeding. One of the first things I’ll do when working with reputation management clients is compile a list of all negative customer feedback, to help single out and prioritize the biggest pain points. Once you identify the core issues, you can build out a comprehensive strategy that addresses each one accordingly. For instance, if you’re a software company and the majority of your customer complaints are about server outages, your first order of business should be resolving these technical issues.
There are literally thousands of websites that allow brands to create public profiles. The main benefit of using branded profiles on sites like Facebook, LinkedIn, Twitter, etc., is that they tend to rank well for branded search terms due to their high domain authority. Brands can leverage this authority to help push down other sites, such as Pissed Consumer, Ripoff Report, Complaints Board, Consumer Affairs, and even larger review sites like Yelp. That being said, it’s important to remember that many of these sites can be a double-edged sword: any site that allows users to comment, rate, or review a business is a potential threat to your brand’s online reputation. If you create additional profiles, make sure that you have dedicate the time and resources to regularly monitoring and maintaining them.
This one specifically pertains to franchises and businesses with multiple locations. When you’re targeting more than one location, it’s important to create separate profiles, when possible. In most cases, you will want to have a unique listing for each physical location. Not only does this help for local SEO purposes, but it also isolates negative reviews, so that individual locations and franchises won’t impact the brand as a whole. Additionally, multiple listings can help take up more first page real estate on Google – particularly for branded search queries. Location-specific profiles can also improve the customer experience, since your providing them with a locally relevant representation of your business. Multiple listings and profiles will require more work to manage, but they’re almost always worth it in the long run.
Citations are essential to local SEO. Similar to how links are used to measure authority, Google uses local citations to determine the relevance and prominence of your brand. Citations come from a combination of directories, data aggregators, and 3rd party websites, and typically include your business’s name, address, and phone number. Since there are so many different places on the web to list your business information, I would highly recommend using a service like Yext to manage all of your listings and citations. If you don’t currently have the budget for a citation management platform, you should start with the sites that provide the most value for your particular business. In addition to the popular “horizontal” directories, like Google My Business and Yelp, you should also look into vertical directories, such as those geared towards your specific industry or location.
Internal Review Platform
The worst part about 3rd party review sites is that there is very little that businesses can do to remove, or resolve customer complaints. That’s why it’s important for businesses to have a way for customers to provide feedback directly. If your business is facing a large number of negative reviews, you can create a page on your website that’s optimized for review-related queries – i.e. South Florida Plumbing reviews, South Florida Plumbing complaints, and so on. From there, you can add a review submission form to collect reviews, and list positive reviews from happy customers to show off all the nice things that people have said about your business.
While there’s no guarantee that this will prevent customers from using 3rd party channels, giving customers the option to leave direct feedback can help businesses contain and mitigate negative reviews, while still promoting brand transparency.