PERSONAL ONLINE REPUTATION MANAGEMENT TIPS
The Internet started its life as an open research tool, and therefore privacy of information was less important than the need for information to be readily available and searchable. Whilst in the early days the content was predominantly text today, images and video are shown in search results.
A consequence of the rapid growth and advancement of the internet is that it offers perfect anonymity to those uploading content. Most users behave as if they cannot be seen and individuals, governments and companies around the globe are finding it difficult to track all content related to them online.
Hundreds of hours of video are uploaded to YouTube every minute and similarly, millions of images are uploaded to Flickr, Facebook and Instagram daily which means policing the content is impossible. Google, YouTube and all the main social media profile sites rely on visitors reporting abusive or inappropriate content.
Warnings about revealing personal information online may sound obvious, but they often go unheeded. Posting comments in newsgroups, chat rooms or on any of the popular social media profile sites can find those comments on Mpage 1 of Google search results for an individual’s name. Worse still, false information of a defamatory nature can be posted with no verification as to the person posting it. Anonymous posts and comments can cause serious damage to an individual’s reputation.
Google updates its algorithm throughout the year and the current algorithm for page 1 search results shows that the following are most likely to rank for an individual’s name:
“For many people Google is the most important tool on the Web”
Unfortunately, the internet offers the possibility of setting up profiles in other people’s names – so it’s really important to collect the profile names that belong to you.
If an individual does find negative content or information available that is private, confidential or defamatory there are a number of ways to remove and supress the information online.
Optimise current digital assets and social profiles. Do this by using the profiles – Tweet regularly, post on Facebook, update LinkedIn accounts and circulate blog posts on Google+. Without keeping the assets updated, they may lose ranking power.
Create new profiles and assets and ensure that they’re optimised for the individual’s name. Use the list of social profiles at the end of this document for those most likely to rank.
Where negative content exists, contact the websites directly if the content is defamatory or untrue.
Use the Google Removal Tool which can remove negative content from the search results. Google will only do this where the content is clearly defamatory, of an adult nature or through legal procedures.
“12% of employed adults say they need to market themselves online as part of their job”
Facing negative content? Follow our four steps :
Online reputation management is becoming increasingly important for individuals and the rise of social media sites such as Facebook, Twitter and LinkedIn is creating opportunities and problems when the content online is less than positive. Young people who are leaving education are finding that employers know considerably more about them prior to interview through searches made online than they might expect. It’s considered more attractive to future employers if a LinkedIn Account or industry blog is found rather than an open Facebook profile showing inappropriate images.
Previously, people used printed CVs to apply for jobs by posting them to companies advertising vacancies. It is much more common now for companies to advertise positions online and find individuals online using social media profiles. This has made it even more important to portray a positive online image of yourself in case potential employers view your profile.
Social media profiles allow you to advertise your skills and experience online and some, such as LinkedIn, even allow you to post a resume/CV online. People have gone to further extremes in trying to grab the attention of potential employers by creating video CVs and posting it on video sharing sites such as YouTube and Vimeo. Remember to set privacy settings so that you’re in control of comments and whether the content is public or private. By creating a professional personal website, potential employers can view written content highlighting skills, experience and aspirations, leaving them with a professional impression of a potential employee.
“46% of online adults have created their own profile on a social networking site”
Social media sites offer great potential for networking with influential people. Social media can be used to broadcast the type of work you’re looking for, and some of your connections may have connections working in related fields. Create professional profiles and ensure your content is professional to project the right personal image. It’s best to set up a separate account for friends and family.
Career profile websites and Groups on LinkedIn offer the opportunity of networking with influential people helping you get your foot in the door. Use social media to broadcast the type of work you’re looking for. Remember, some of your connections working in connected fields. may have connections.
LinkedIn allows you to join professional groups and connect with business professionals within the same field. Twitter allows you to have direct dialogue with future employers - just make sure that your tweets are professional.
Many social media sites have online job boards and pages listing job vacancies, making it easier to look for work and more important to publicise your profile online.
A blog is a perfect place to showcase your knowledge of specific industries and provides the opportunity to syndicate content out through your social profiles. Write posts a couple of times a week and link up with your Google+ profile (as explained in the Author Ranking section). It’s important to create good, informative and up-to-date content. Use current stories in the news and in trade magazine as a basis for your content. Link to authority websites (newspapers and government websites).
The Google algorithm also leaves space at the top of page 1 for related URLs, – so purchase a URL and link it to your blog – this is easy to do on Blogspot or Wordpress.
A homepage of a website www. yourname.com will usually rank for a search term of “your name” as long as the website is optimised and there aren’t too many other people with the same name who already have optimised assets. Optimised websites usually have updated content appearing regularly, but there’s no need to make your site complex - stick to 4 to 5 main pages and a blog section.
One of the biggest mistakes individuals and companies make is that, in creating various social profiles, they concentrate on gaining followers and optimising for topics, rather than the profile ranking for their own name. Be careful with the use of nicknames as profile names. Think about the name terms future employers and business contacts will use when searching for information about you. If you’re facing negative content, it’s more likely to cause issues with a search of your full name rather than a nickname.
“Whether it’s Facebook or Google or the other companies, that basic principle that users should be able to see and control information about them that they themselves have revealed to the companies is not baked into how the companies work. But it’s bigger than privacy. Privacy is about what you’re willing to reveal about yourself”
There have been an abundance of press stories about Tweets and Facebook posts causing an individual irrevocable damage to their reputation online. Tweets are sent in an instant but cause a lifetime of regret.
All of the major social media profile sites can be set to control both who views the content, and who has the ability to post onto your profiles. Having an open profile on Facebook may gain you more friends, but also can leave you open to negative comments.
Check the privacy settings on all of your social profiles if you’d rather limit the number of people posting to your profiles. There’s a full list of social profile sites at the end of this book along with links to information on how to set up privacy controls.
Google search results will never show individual Tweets or Facebook posts in the snippets, so if you find yourself in a negative content situation on a particular social platform, you at least know the individual posts will not feature on page 1 of search results.
You can set your profile so that only “followers” see your tweets. Privacy information
In a recent study conducted by the University of Illinois, 30% of online reviews for products they tested were found to be false .
Fake profiles set up about them on various social media platforms. Defamatory comments and opinions discussing personal or commercial issues, often with no substantiation.
“Google doesn’t really forget”
Whilst Google does have a Removal Tool which can eliminate some content from search results, the process is lengthy, which can be particularly frustrating as there are no barriers or time delays for posting new content online.
False or defamatory content and online harassment causes individuals distress, and can damage individual, company and brand reputation. A study last year concluded that 30% of online reviews for certain products that they tested were false…a shocking statistic, although other studies have indicated that a lower percentage i.e. 10% of online reviews are false. Anonymity is currently a huge issue, with anyone being able to post anything about anyone, so Google’s focus on Google+ Authorship is welcome and will hopefully lessen the extent that anonymous, false or scam content can receive a high ranking for an individual’s name.
Google has developed a complex algorithm for the ranking of sites and pages, based on authority around news and content. The good news is that the new algorithm does mean individuals, with limited time and budget, can have much success in getting their articles ranking highly for their own name and other key terms, if they follow Google’s best practices. Getting an article ranking for your own name is down to creating of interesting, unique and relevant content. You must also ensure that keyword placement (i.e. your name) is used throughout, that you used strong tags, and circulate the article on social media and to other relevant websites.
Articles should be between 450 and 600 words and only mention your name a couple of times. Any more mentions and Google may think that this is “key word stuffing”.
Using quotations is essential, as Google will pick up quotes in the snippets of content appearing in search results.
The impact that Author Rank is having on organic search results is still questionable, but Google are definitely referring to Author Rank and selling it in to the industry.
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
Eric Schmidt, Google Chairman, recently said Authorship is all about Google+. You’ll need a Google+ account to get it set up and this can be done in conjunction with creating a GMAIL account.
If you’re a WordPress user, Google’s new partnership has made it incredibly easy to set up Google+ Authorship. For self-hosted blogs, use the Sharing settings section of your WordPress.com account. Visit the Settings>Sharing area in your administration area, and connect up your Google+ Account.
Once that is complete, you’re set up and ready to go for Google Authorship.
Keep your Google+ profile current and ensure that you’re “adding” to your Google+ circles.
By following the above, you should be able to get both a Google+ profile ranking for your name, along with pieces of content.
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The image is everything whether we talk about an individual or a company. Running a business online comes along with a number of challenges. Surprisingly, it all comes down to going deep into the SEO experts. A lot of businesses have reportedly suffered due to a lousy reputation. To weed off this issue from the root, you require a competent outsourcing partner that can take care of your brand’s image online. Webcide.com is a premier name in offering an astounding array of SEO services to alter the online visibility of content in organic or unpaid search results. The typical SEO services are otherwise directed to raise the number of leads.
Restoring, improving, and creating personalized content is no small undertaking by itself, but that's only half the story. Removing and suppressing information is the other side of the reputation management coin. There are a variety of reasons why someone might want information removed from the web: perhaps the information is outdated or otherwise incorrect; maybe your correct information is being mixed up and improperly displayed with another person or business that has the same name.
Even if there are simple aspects of your past you would just rather remain private and scrubbed from the internet, a professional information removal service such as what Webcide.com provides is your best bet.
The more reviews you have, the more customers walk through your door. After all, a restaurant with 500 reviews looks a lot more popular than a restaurant with 5. Review quantity is clear social proof that you have a great business.
Luckily, there’s an easy way to get more reviews: just asking. By sending review request emails to your customers, you can make the process of leaving and reviews quick and easy for customers.
Sending review requests is encouraged by Google as its a way to create lots of quality feedback from your customers. By sending review requests, you can get more reviews while customers can see the genuine opinions of other customers. In the end, everybody wins.
It’s important to keep timing in mind. We’ve found that customers are most likely to leave a review when they’re sent a review request on the same day as the sale.
However, in ORM, SEO contributes to the enhancement of the online presence of branded content. Our professionals make sure to regulate the branded content by implementing SEO tactics in blogs, videos, images, social media profiles, articles, etc.
Webcide.com is one of the pioneer names in offering the best online reputation management services to businesses of all industries. Businesses and individuals often come to us with issues like wrong branding or reputation handling. We hold a proficient team of diligent experts who ensure to uplift our client’s image by restoring, demoting and transforming their adverse mentions to constructive ones.
Online reputation management or ORM services are known to impact or handle how a business, enterprise, brand or individual is depicted online. Webcide.com NetReputation is the industry leader with an ever-growing scope of strategies and solutions to be the best all in one online reputation management services provider. In a nutshell, ORM services help businesses in deciding how users are witnessing their brands online.
Let’s not get confused ORM with SEO services. ORM is majorly focused on online presence
This subset of ORM service is dedicated to enhancing the brand image of businesses that are new or the brands that have no negative feedback published online.
Our ORM specialists make sure to do in-depth research about the similar entities to comprehend what users and search engines want in a prominent online profile also take care of the reputation management requirements of the companies that have the base in multiple locations. For the specific regions, our experts implement the best ORM service, but with a regional touch.
There’s an easy way you can get more customers to come to your business: Make your business look great on Google reviews. After all, Google reviews are the first thing customers see when they do a search for your business. So here’s how your business can start looking great on Google reviews: online reputation management.
Still, you don’t have to sit back and wait for customers to leave reviews on their own time. By being proactive, you can make sure that you make a great first impression on your customers. With online reputation management, you can take charge of your Google reviews and make sure that everyone who stumbles on your business sees the testimonials of your happy customers. Here are three ways that online reputation management can help you use your Google reviews to get more customers.
With online reputation management, you can take charge of your Google reviews and make sure that everyone who stumbles on your business sees the testimonials of your happy customers. Here are three ways that online reputation management can help you use your Google reviews to get more customers