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What is Online Reputation Management?
Online reputation management is the process of controlling what shows up when someone looks you up online. We'll show you how to identify and clean up any damaging content about you online, like negative Google results, risky social media posts, and images as well as help you promote positive content that helps you look great online.
Why Online Reputation Management Matters
How you look online directly impacts your career. Negative items showing up online can damage your career whereas having a positive online reputation leads to career opportunities.
There are 4 main reasons why building & managing your online reputation is so important:
People are looking you up online & making decisions about you based on what they find. Every day, over one billion names are searched on Google and 77% of job recruiters are required to look potential employees up online during the hiring process. While you may not have looked yourself up, it's certain that someone else has - and they are making judgments about you based on what they find. 45% of people have found something in an online search that made them decide NOT to do business with someone.
Anyone can say anything about you online without getting in trouble, whether it’s true or not. If you upset anyone - an ex, a fired employee, someone you received a promotion over - they can go virtually anywhere online and trash you. It happens all the time and there are very little laws in place to protect people under these situations.
Everything we do online is tracked and recorded, and the rise of data brokers means our private information is increasingly made public. We need more tools to safeguard our privacy. Everything we do online, from the things we post to social media, the sites we visit, the things we purchase, and even the conversations we send via text/messenger, is stored somewhere. Additionally, private information (like your email, address, age, relatives, and more) made public on data broker sites leave you susceptible to hackers, identity thieves, telemarketers, and more. Outdated laws that haven’t kept up with technology make it even easier for people to access info you thought was private.
Building a positive personal brand online gives you an edge, but most don’t know how to create one. A positive online presence can help you stand out in an increasingly competitive economy. Learning how to establish a winning personal brand can advance one’s career.
In an age of cyber-bullying, revenge porn, hate sites and inadequate online privacy laws,
everyone needs the power to understand and protect their reputation on the web.