Ashley Madison® Negative Online PR
Online Cheating Site AshleyMadison.com Hacked . Those are extremely bad news for ALM Chief Executive Noel Biderman .
Ashley Madison is the online personals & dating destination for casual encounters, married dating, discreet encounters and extramarital affairs.
Site’s hackers claim 37m personal records have been stolen from notorious dating site, with Cougar Life and Established Men also compromised . For AshleyMadison.com its now the right time to deal with the huge negative public relations they will meet online , in the next months .
The site, which encourages married users to cheat on their spouses and advertises 37 million members, had its data hacked by a group calling itself the Impact Team. At least two other dating sites, Cougar Life and Established Men, also owned by the same parent group, Avid Life Media, have had their data compromised.
The Impact Team claims to have complete access to the company’s database, including not only user records for every single member, but also the financial records of ALM and other proprietary information. For now, the group has released just 40MB of data, including credit card details and several ALM documents.
In a statement, ALM said: “We apologise for this unprovoked and criminal intrusion into our customers’ information. The current business world has proven to be one in which no company’s online assets are safe from cyber-vandalism, with Avid Life Media being only the latest among many companies to have been attacked, despite investing in the latest privacy and security technologies.
This is a very poor statement ....they will have a massive work to do in order to clean up their negative public relations and fix their online reputation .
Ashley Madison, along with a number of other dating sites, had already been criticised for the lack of care taken over customer information at least once before. They already suffer from a low reputation , now they hit the bottom .
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Negative public relations, also called dark public relations , is a process of destroying the target's reputation or corporate identity. The objective in Negative Public Relations is to discredit someone else, who may pose a threat to the client's business or be a political rival. Common techniques include using dirty secrets from the target, producing misleading facts to fool a competitor.
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