It is essential to take the negative article seriously as it surely is and will be causing serious damage to the reputation in the long-term. Right from mud-slinging to fabricated lies and hate speech, all these things and many more come under the category of negative articles which means that one has a really tough and long battle to fight online if they wish to bring it to an end. Once again, easier said than done, we would like to focus on removing negative articles from Google and thereby working on online reputation management. Wondering what it will take to remove negative news articles about your business? Online reputation management helps you with that. We at Webcide.com use the best reputation management tools and strategies to get you out of such frustrating and fake situations. But, before you avail any of our services, it is first essential to understand what negative articles and bad press are all about and how it affects your business.
As the world’s largest search engine, it’s no surprise that Google poses a significant threat to those trying to prevent negative information about their company being found on the internet.
Because their main objective is to identify all information relevant to its user’s search queries, Google won’t attempt to determine whether their results are wrong or harmful to someone’s reputation. Unfortunately, this makes it extremely difficult to prevent the search engine from returning negative results.
Negative search results can have a hugely damaging impact on an organization. They can put your company’s reputation at risk and ultimately affect your bottom line, while making it difficult to attract new staff or operate effectively within your marketplace. What’s more, if unfavorable information appears high up within the search results, the risk is even higher. Studies show that the top ten results of a search receive roughly 85% of all clicks and, worryingly, negative results have a click through rate of up to 63% higher than positive ones. Unfortunately, removing negative information from Google is exceedingly challenging, especially without professional help; however, there are a few methods that will help.
The most obvious approach is to submit a request to Google to request the removal of information. Although this method is very limited in its effectiveness. Google won’t remove negative reviews or articles simply because you don’t want them to be seen. For the most part, they’ll only remove information that could put you at risk of identity theft, personal harm, or financial fraud. This is generally limited to information like bank or credit card details, Social Security Numbers, private medical records, or sexually explicit images. Unless the content you wish to remove comes under one of these categories, it’s almost certain that Google won’t remove it.
The only exception to these rules would be if Google is returning search results for content that you know has already been taken offline. In this case, you can request to remove outdated content, but it will work only if the original page has been removed. For the majority of people wishing to remove negative online information from Google, they’ll need to employ removal specialists to take a different approach.
Small-business owners can make social media work to grow a business more rapidly. Still, it’s also important to hedge your bets against the potential damage caused by bad reviews, negative comments, copyright infringement, and other dangers that exist on social media. A customer might be saying something about you from anywhere, anytime. We give your company an augmented hearing with an extra pair of ears, with Online Reputation Management strategy and services, since the customer is “King”.
Fixing your Online Reputation could be one thing, but maintaining a good reputation online could be quite the challenge, with various negative elements ruling the internet.
Anyway, you get the idea. Your good name is at risk more than ever in this new era where agitation can transform into defamation with a few clicks on the computer. It only takes a few seconds for something negative to be posted about you, but it can stay on the web forever.
So How Do You Fix Reputation Damage on the Web?
Maybe you are reading this article precisely because your #1 result for your name in the search results is showing something that you hope your Mom will never see.
So, enough about the problem. What's the solution? Let's get into the ways to fix a bad reputation on the Web.
When negative content becomes highly visible online it can greatly hurt your business. Customers will see the negative reviews and then decide not to use your company. Ignite Visibility can provide you with the needed guidance to take care of sticky negative content. In some cases, the content can be completely eliminated.
One thing that rarely works is trying to get the negative information off the web. If a blogger slammed you or your company and you beg them to remove the negative information, you can guess what usually happens. You may have noticed that the audience mentioned your product, brand or service in articles and blogs. This can be possible because of your opposition or unsatisfied customers. You need to fix those articles and blogs that have wrong and negative reviews about your business, brand or product.
Search for well-renowned branded terms and create content related to that search term.
It will be good for the branding of your business, most searched branded terms leads your customer’s to your brand or company’s webpage. Do not let a single chance go to impress your audience in order to get some good reviews. For example, if the audience searches for “Moz”, your company’s web page should be on the first SERPs.
Pull Positive reviews up in the SERPs and push negative mentions and reviews down.
It is understandable that negative comments are a big problem than any other thing as people get influenced by such reviews when it comes to trust in a brand or company. If the negative review or mention gets more traffic then it would be bad news for your company so pulling them down in SERPs is the only good option.
They'll post another negative blog entry about you, repeating the previous negativity and adding that you are a complaining whiner who can't take constructive criticism. Now, instead of one negative web page about you, you've suddenly got two or more to deal with.
To make sure this doesn’t happen, consider cultural principles, customs, sense of humor, and slang. That way, people overseas will associate your brand with a good, sensible business. And there’s no better way to gain your audience’s love than showing that you care.
So, here’s where localization plays a major role. When possible, align with local marketing strategies. And by local, I mean pertaining to the country you want to target. It will give you a sense of the type of content you can advertise. And what kind of language or phrases to steer clear of.
To do so, you could ask yourself some questions to get the best out of your marketing campaign.
What type of users is already engaging with my brand?
How can I tweak my local products to appeal to an international audience?
What cultural nuances should I stay away from?
Setting clear goals and knowing your target audience on a deeper level is crucial.
To better illustrate my point, let me offer a few examples of some marketing campaigns that got lost in translation:
· KFC. When the brand opened a Chinese branch in the late 1980s, they translated their “Finger-licking’ good” slogan to “Eat your fingers off.” This attempt to appeal to an international audience hurt the chicken franchise’s reputation. And bad. Luckily, they were able to overcome this catastrophe by leveraging reputation management. Now, they own more than 5,000 restaurants in China.
· Ford. The car manufacturing company made a gigantic mistake when introducing its brand to Brazil’s automobile market. After naming their car model Pinto, they soon realized that sales were going nowhere. When they investigated, they found out the name Pinto translated for “males with tiny genitals” in Brazilian slang.
· Coors. Back in the day, this famous beer brand could only be found in the Western U.S. When the company expanded to Mexico, it met with heavy unexpected backlash. Turns out, their “Turn It Loose!” slogan caused a big fuss in the Spanish-speaking country, but for all the wrong reasons. There, the literal translation of the slogan implied that people who drank Coors would “suffer from diarrhea!”
I’ll leave you with something Guy Sheetrit told me when I asked him how he managed for his international digital marketing agency to be successful in so many different markets:
“My team and I always carry out meticulous research about the cultural and linguistic nuances of each country where we do business.” He said. “If possible, we try to find an ally or hire someone local. That guarantees that we can provide valuable insights and develop localized campaigns relevant to the target audience. And ensure that language usage and the ORM strategy are culturally and linguistically appropriate.”