If you have a number of negative pages, including negative news articles, we can remove those as part of a three, six or twelve-month campaign that includes positive content promotion. This provides you with long-term control of the top pages of Google for your name. Pure Reputation have a custom-built Removal Management Suite that allows you to log in and track the negative content removal as it happens, so when the page comes down, you are the first to know.


Our team provide ongoing support and management with personalized reputation management packages to suit your needs. Unlike our competitors, we aim to solve the problem as fast as possible and ensure that you own all the positive social media, blogs, and other pages we set up, keeping you in control at all times. Contact us to find out more about our unique approach to online reputation management.


Google has made it much easier for people to request removal from the search results. However, in most cases, it doesn’t work. Google mostly complies with the search results that are a real threat to a person, or when a person is steal intellectual property (copyright infringement).


This means that if you have a negative search result with your name on it, you can ask Google to remove it by filling a form. Keep in mind that Google is rather strict with regards to removal or search results. As such, make sure that when you contact them for removal, you’ve included information about why you want it removed. You should also note that attempts to manipulate the DMCA process can cause Google to take legal action against you or your company.


*58% of executives believe that online reputation management should be addressed, but only 15% actually do anything about it

*84% of marketers believe that building trust will be the primary focus for marketing efforts in the future

*More and more large companies are hiring full-time online reputation managers

*Four out of five people state that they have received advice via social media regarding what product or service to purchase

*31% of employed internet users have searched online for information about co-workers, professionals, colleagues or business competitors

*12% of employed adults say that they need to market themselves online as part of their job

*78% of consumers trust peer recommendations while only 14% trust advertising

*According to a study by the World Economic Forum, on average, more than 25% of a company’s market value is directly attributable to its reputation

*76% of companies believe their reputation is better than average—a stat that just might illustrate many companies are overly optimistic about the state of affairs regarding their online presence

*87% of executives rate managing reputation risk as more important than other strategic risks


As a rule of thumb, if the website is a shady, extortion oriented website, don’t contact the webmaster. They will just replicate the content. Contacting the webmaster rarely works but it’s still worth a try. This method can help you remove some negative results from Google and other search engines.


Here’s how to do it:


• Search and download all of the negative search results from at least 10 pages.
• Find the contact email of the webmaster. You can use the Who.is service to find this information
• Contact the owner of the site and request them to remove the negative page/content from their site


Reach out to journalists and websites for a follow-up on the negative content – this will help remove negative search results


If it’s a newspaper result that causing you the trouble, you can contact the journalist to help in improving the matters. A good PR team should already have relationships with journalists through many years of experience. Consider exploring options for an interview or follow-up piece where you can share your side of the story or discuss what you have done about the problem.

This can help to change the negative into a positive. Still, you need to balance this against the potential of increasing negative feedback, and keep in mind that you won’t necessarily have total control over the final story.


Deleting unwanted or negative content from the Internet means that Google doesn’t have the negative result to display in search results so that people won’t be able to find it. But it isn’t easy to remove things from Google yourself, which is another reason that reputation management companies exist.

Igniyte helps businesses and brands with:

  • Challenging defamatory or unsubstantiated content about your business, brand or people online, removing it from blogs, social and professional media profiles, review sites, press articles and forums.

  • Removing negative company information or images.

  • Addressing copyright issues online.

  • Consultancy on the complex area of law surrounding removing links.

  • How to deal with Internet ‘trolls’ and protect against them.

  • Safeguarding your business and brand from potential threats to your online reputation.