Maintaining A Clean Online Reputation
Maintaining a top notch image is necessary if you hope to watch your business grow and succeed. Believe that your reputation and make or break your business quicker than other factors. Here are some great ideas to help you get started.
Follow up with customers. This is especially true if you have a larger business. You need to make them feel important. See if you can use automated contact systems. Also, ask them to give feedback for recent purchases.
Be positive and friendly over the Internet. Just posting an update online will not work; you have to communicate with your customers. If a question is posted, answer it quickly. If you are not sure of the answer, let them know that you will find out and let them know.
Maintain your good reputation by satisfying an unhappy customer. This will show others that you are a good business owner. If this is possible to do online, the rewards are even greater. Also, it will show that you care about your customers.
If you’re hoping to improve your online reputation as a business, always work toward optimizing your website. One way to do this is by including important search phrases. It is normal that this would be your company’s name. Search engines like authoritativeness. When they consider you an authority, they’ll be more willing to move up your site in search results.
When offering promotions and private sales make sure it is private. This is key, particularly if you use large discounts as a tool to resolve customer complaints. You don’t need to post what’s going on with a complaint and then receive tons of them demanding free stuff from you.
Always be attentive to social media. People talk a lot about companies through these platforms. When you monitor your social presence, you will be able to see anything negative being said about your business, and nip it in the bud quickly. This is one way you can protect your business’s reputation.
As you grow your business, you will get increased customer interaction. This results in more complaints, which you should make sure you address. And furthermore, you must be addressing them properly in a way that other people would agree upon.
You need to help customers develop realistic expectations along the way. Be honest with customers and provide compensation. Being open and honest in business can take you a long way towards success.
If the company has made a mistake with a customer, don’t hide it. Modern customers are smarter than that. Rather, admit where the company went wrong, and make amends. You customer is likely to forgive you if you compensate them properly for the mistake.
You should follow up with your customers a couple of times after they buy something from you. This is something that will build your credibility. Doing a check in can help you head issues off before they become a problem.
You must know in what places your company is being discussed, and these places have to be monitored. Check all of the comments that are posted each day. Post some links to comments that are positive, and make it a point to respond to criticism quickly.
Think carefully before sharing any information over the Internet. You can’t be sure how it’s used later, so be careful. Even if your social media accounts can only be accessed by a very few of people, caution is the best approach.
You can find online sites that offer fake reviews. Avoid joining in on this. In many places it is illegal.
The very first thing you need to do is go to Google and type your name into the search bar.
Make sure to:
Sign out of your Google Account. Google employs personalized and local searches when you are signed into your account. In other words, Google will slightly alter your results to make them more relevant to you based on your location and what they know about you through your Google account. The person searching you won't have the same customizations for your name, so make sure you sign out before searching to get a true snapshot of how your results look to others.
Search for the name people will actually use to search you: Do you use your middle name or initial on your resume? Do you go by a nickname that most people call you? Did you recently acquire a hyphenated last name? When you search for yourself online, make sure you use the name that people are going to be searching for you with. Also, search for any variations of your name or common misspellings. In the same vein, make sure you are consistent with your name. Be sure you are using the same name on your resume, social media profiles, website, etc. (and make sure that it's the one that you want to show up in Google results.)
Once you know where you stand, it's time to be proactive and start improving your online reputation. Your goal is to fill your first page with as many positive results as possible. Depending on your web presence, you can figure out how much work lays ahead and plan accordingly.
I Have No Web Presence, and No Content: The first thing you need to do is build your online presence for Google. Quite simply, if you don't have any positive content, there is no way for it to show up on your first page.
I Have Specific Content I Want to BURY: Perhaps you have something unflattering out there about you, or you're being mistaken for an ex-con of the same name. You'll want to create content to bury the negative result(s) down.
I Have Specific Content I Want to Push Higher: You might already have a personal website, a LinkedIn profile, an article written about you or other content you want people to find, but they just aren't showing up high in search results. There are specific steps you can take to boost them higher in Google search results for your name.
Regardless of the size of the assault, the damage to a company’s finances and reputation can be catastrophic. Individuals face not only the financial burden of responding, but they also must deal with the negative impact to their overall personal well-being and relationships.
Our attorneys draw on their specialized technical and business expertise to provide unique and cost-effective solutions focused on internet defamation, cyberbullying and online harassment, revenge porn and privacy issues, online investigations, content removal, expert testimony, online reputation management and repair, and litigation.
Through a combination of legal strategies and proven technology techniques, we help clients completely remove content from nearly every type of website on the Internet, including business review and complaint websites, discussion boards, news websites, blogs, social media websites, and cheater and gossip websites.
We not only remove defamatory content from the Internet, but we do so in the most cost-effective and efficient manner. We look to ensure that our clients are not incurring any unnecessary or unreasonable expenses related to discovery or contentious motion filings.