How We Reverse Negative Trends, and Suppress Negative Listings ? Contact us today at info@webcide.com

 

Over 10 years of successful reputation management services.

 

Simply put - our reputation management strategies work. They've been refined for over ten years. We improve online reviews, we fix search results to reduce opportunity loss, and build online brands to keep them growing year after year. We're craftspeople who care about our work. The actual costs of online reputation repair are hard to pin down without really digging into the specific problem, because issues that need to be corrected can vary considerably from case to case.

 

Some reputation problems are more challenging to solve, and will require more resources than others (and therefore cost). This is why every campaign we execute is designed from the ground up based on your specific needs. We remain completely transparent with our clients on the tactics we're using from day one.

 

We make it easy to control your online reputation and privacy.Let our experts clean up your Google results.

 

The world’s best online reputation management services to help individuals with negative search results.

 

Don’t let a single negative Google result ruin your business.

 

Our Google Removal Audit will identify whether your results are candidates for de-indexing from search engines. While rare, this allows us to remove them completely from Google.We have a higher success rate than other reputation management companies in part because we only provide online reputation repair services to clients we believe we can help. We don't want to waste your money on a campaign that won't actually fix your reputation. The reality is, sometimes the probability of correcting a given online problem is too low because damage is either too significant or for other technical reasons - so we have to turn projects down. The ones we take are those with which we believe we can actually help - and once a team takes a project, we work night and day to achieve maximum success.

 

Our Damage Control Process minimizes the number of people who will find your negatives. We do this by burying them below positive content that tells your story and contextualizes your results. In today's online environment, there are many factors that can cost a brand opportunity. What might negative search results cost you? We can help you figure that out.

Every reputation management strategy is unique. Whether it's to build an online brand, remove negative content, improve reviews and star ratings, or SEO. Between sentiment analysis, net promoter scores, search engine promotion, star-ratings, and industry-specialty influencer marketing, we're the best when it comes to developing a winning strategy to secure or improve brand reputation using ethical methods. Our reputation management process has evolved for over a decade. 

 

How reputation protection works

Think of your brand’s online reputation as a public credit score for your business that’s a combination of:

  • Branded search results

  • Online reviews

  • Editorial content

  • Online images

  • Social media

  • ...and more

 

Cumulatively this content is reflected online and scrutinized by prospective customers. That hard-won reputation must be protected.

 

By working to proactively mitigate negativity, usually through the strengthening of your brand’s existing online content or addressing potential negative content creation, the potential effect and frequency of negative content being produced in the future can be reduced.

 

We do this by taking steps like:

  • Improving reviews so inevitable negative ratings are less impactful to your business

  • Repositioning positive online content in search

  • Identifying online content threats and mitigating them before they become problems

  • Creating an environment for positive brand messages to be published and promoted online

 

Our Positive Promotion Process – which includes publishing blog posts, social media updates and rich media – puts your best foot forward online month after month. This continual creation of optimized content helps keep your positive webpages above your negatives, and creates a protective barrier that helps prevent new negatives from being seen.Fixing your online reputation can make an enormous difference in the quality and quantity of opportunities that come your way.

 

The consequences are often huge for brands - in many cases a business can experience a 22% drop in business from a single negative search result on the first page (whether the information is true or not).

 

You’ll receive regular reports and analytics showing how your online presence is improving. Your team is here for your every step of the way, communicating with you and optimizing your strategy each month.Real online reputation repair requires a strategic and thoughtful combination of a few key techniques, and the specific mix is determined by an analysis of your brand’s (individual or corporate) search results and reviews.

 

 

Types of Reputation Repair

 

Those key techniques include:

  • Removing negative content at the source

  • Removing negative content from search results

  • Adding positive content to your online presence

  • Changing search results to balance online sentiment

  • Pushing bad results down in Google

  • Improving Google business reviews

  • Improving Yelp and other online reviews

 

 

Online reputation management implies tracking your company’s image on every available online channel: review websites, media, social networks, search engines, and others. This includes mentions monitoring, responding to them, creating value-driven content, and collecting feedback for future improvements.

There are three main concerns in business reputation management strategy: reviews, search results, and social media mentions.

 

Reviews

72% of customers don’t make a purchase until they have read reviews. There are several places where you can find reviews:

  • Your website

  • Social media

  • Review websites

  • Comparison shopping websites

 

 

What should you do with reviews?

  • Respond to reviews. 71% of the users are more likely to buy from a brand that responds to their feedback.

  • Ask for good reviews. The more positive reviews you have, the less impactful negative reviews are. Positive feedback can be placed on a separate page on your website as a form of social proof. So ask for customer feedback in emails, social media, or personal accounts on websites and applications to build a strong online reputation.

  • Acknowledge negative feedback. Bad reviews are not a surprise, so do not remove them. Their complete absence may even seem suspicious to users. The best thing to do is respond quickly and professionally. Show that customers’ opinion matters, that you are ready for a dialogue. If any changes in the service or product follow, be sure to notify the author of the complaint about it publicly. A fast and proactive response minimizes the damage and stops the spread of negative information.

 

 

70% of users perform online research before reaching out to companies. Search engine reputation management (SERM) is about making sure your brand, products, and services are positively represented on the first page of the search results. You can represent your brand positively with reviews, news, blog posts, social media posts from your website, and social profiles or mentions on third-party platforms.

 

By improving your SERM, you can engage leads who already have an idea about you and google your name to get more information or to compare their options.

 

Check what first impression users get when searching online:

  • Define your branded search queries. Most often, it is “brand” or “brand + reviews.”

  • Analyze the top-10 search, this is your modern business card. The content should be positive and credible, whether you or a third party owns it.

  • Prepare content that includes keywords used by your target audience, meets users’ expectations, answers their questions, and removes their doubts.

  • Identify the type of websites that are highly-ranked and publish information there or on similar sources.

  • Regularly add information to your website and social profiles.If you provide valuable information with popular keywords on suitable web sources, search engines will highly rank your content and it will have a positive impact on your leads.

 

Social media mentions

 

Social media reputation management deals with the content you share on your social pages and any mentions on social media profiles that don’t belong to you. The biggest benefit of social media is its huge audience — 3.8 billion users. Another benefit is the growing social commerce: 55% of consumers have made a purchase through a social media channel at least once.

The main distinguishing features of social media reputation management are:

  • Fast responses. Because socials have a tagging feature you receive an instant notification to the corresponding profile. This immediate process means that users expect a prompt response

  • Full transparency. Mentions link to your profile, so even people who don’t know about the existence of your brand yet, can click through to your page straight away.

  • Daily interaction. On average, users spend 3 hours a day on social media and generate tons of fresh content. For example, on Instagram, there are more than 100 million posts every day. On the one hand, this means that if you don’t engage in conversation systematically, you will soon be overwhelmed by its flow. On the other hand, your own content risks going unnoticed if it’s not engaging and relevant to your target audience.

Look what happens when STIHL GB interacts with an unsatisfied user. Without any response, this emotional comment casts a shadow over the company’s reputation. But as the company replies, the discussion ends on a positive note and looks like a meaningful dialog between two professionals.