How to Use Negative Online PR Against your Competition


Its 100% legal to start a Negative Online PR campaign against your competitors . Of course , if you do not want to receive a lawsuit for defamation , libel or slander , you must learn the basics .  In those regards , contact us for a free and confidential consultation , we will explain to you how it works .


A fundamental technique used in negative public relations is to identify the target audience and to tailor negative messages to be relevant to each audience.  


Audience targeting tactics are important for negative online PR practitioners because they face all kinds of problems: low visibility, lack of public understanding, opposition from critics and insufficient support from the public and social media .


Negative Public relations experts possess deep skills in media relations, market positioning and online branding. They are powerful agents that help clients deliver clear, negative , ambiguous information to a target audience that matters to them while damaging their competitors .


Negative Messaging is the process of creating a consistent story around a product, person, company or service.  The Negative Messaging process aims to having readers receive contradictory  and confusing information that will create doubt in their purchasing choice or other decisions that have an impact on the targeted company.  The second aim is to create a bad brand perception that is then shared across mutiple sources and media.


Digital marketing is the use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing. Interactive Negative PR allows companies and organizations to disseminate negative information without relying solely on mainstream publications and communicate their directly with the targeted public, customers and prospects.


Negative spin refers to providing a certain interpretation of information meant to sway public opinion . Companies may use negative spin to create a bad appearance of the targeted company or other events , showing that things  going in a slightly different direction than they actually are.


The techniques of negative spin include selectively presenting facts and quotes that support not ideal positions , the so-called "non-denial denial," phrasing that in a way presumes unproven truths, euphemisms for drawing attention away from items considered distasteful, and ambiguity in public statements. Another negative spin technique involves careful choice of timing in the release of certain news so it can take advantage of prominent negative events in the news.


We are experts in Negative Public Relations . If you are interested to start an online negative PR campaign against your competitors , email us , for a free and confidential consultation .