Reputation Management is about more than simply suppressing or deleting a negative article. These days companies need to be mindful of the ways positive, intentional content creation and content placement can help them achieve multiple marketing goals including reputation management related activities. Check out our services and connect with a brand and reputation expert today to discuss how we can help.
In the age of the internet, where an online presence is as commonplace as a ballpoint pen, most people will own one or several online accounts to suit their objectives. These online accounts include platforms such as Twitter, Facebook, Google+, Tumblr, Linkedin, Websites, Blogs, Email, and a range of other social networks where Google is what they say you are.
That is unless you work with a reputation management service that can help you replace those unwanted Google search results with something positive that accurately reflects who you are and how you want to be portrayed to the outside world.
For any organization, reputation is an important key in building up a brand and ensuring sales and ongoing relevance. There are many ways to ensure public goodwill and create a good public image and a positive brand image. Some companies offer natural products or go out of their way to reduce their carbon footprint on the world. Others support various charities with generous contributions or donate products to those who are in need. Yet others simply just deliver a superior product and an award winning customer service experience. Regardless of what we do, our online reputation is vital to showing the world who we are. In the world of ever growing online influence, online reputation management is key to any organization’s survival.
To be clear, “online reputation management” is generally defined as an organization’s, or individual’s, efforts to influence or control a business’ or an individual’s online reputation. In an age of the Internet and social media, reputation management is seen as a collective effort to have some influence in protecting a singular reputation.
There is far more than simple ego or narcissism at play with online reputation management. For businesses, it is critically important that misinformation displayed online about any aspect of a company should not be allowed to circulate without an attempt being made at correcting errors or falsehoods. Search engines, specifically Google, have become important drivers of business, as both consumers and other businesses pursue information on companies prior to selecting with whom they would like to conduct business.
With that fact in mind, along with the understanding that often the ‘best defense is a strong offense”, a numerous amount of companies are devoting considerable time and resources to their own online reputation management. While it is, of course, impossible to have ‘control’ over everything that is written about someone or an organization, it is, however, possible to both monitor and influence what is said about an organization online. At the very least, the goal of successful online reputation management should be ensuring that factually incorrect information, that could potentially damage a company and its reputation, is not distributed without any response.
For many business executives, especially smaller to mid-size companies with limited resources, the idea of diverting precious time and money to a ‘abstract concept’ such as reputation management might seem to be a bit of a stretch. And while we can empathize with those who believe that there are other priorities that must be addressed in order to succeed in business, I would respectfully disagree.
In the year 2019, and likely for many years to come, the Internet plays an integral role in shaping public perception of all businesses. From the most important transnational companies to the corner store or market. In fact, in keeping with a recent study by the Reputation Institute, more than 60 percent of companies say the reputation management is a “high priority” for their Executive Management and Board of Directors.
The simple fact of the matter is smart businesses and individuals recognize this reality, and rather than lament the need to divert resources, they have developed an intelligent reputation management plan and use it as a basic principle in their organization’s overall business plan.
To that end, here are some simple facts that need to be taken into consideration when a business, organization, or individual is considering what efforts they will need in order to achieve the sphere of online reputation management.