If there's something online that is extremely negative about you , you can now ask Google to pretend the offending item doesn't exist.
Online reputation protection is a long-term strategy that fortifies your branded search landscape against future unknown threats. In other words, it’s proactive reputation management to immunize your company’s reputation and online identity.
Are negative search results hurting your business?
Does your company lack any presence in the search results at all?
No matter what issues you face, having control of your online reputation is possible with the right strategy.
Google has created an online form through which you can ask for links to personal data or posts about you to be removed from its search results. The removal form is in response to a European Commission ruling that people must have the "right to be forgotten" online.
The European Community ruled that you can ask for Google to stop linking to anything that's "inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed."
Reputation management mitigates the effects brands experience against the storm of public opinion. is just as significant for businesses and organizations. Most businesses lack an awareness of the risks of a compromised online identity and the degree to which online reputation predicts their success or failure. For example, the fact that 85% of consumers trust online reviews as much as personal recommendations should be an eye opener. Put another way, people trust strangers almost as much as good friends.
When you submit the links you want de-index from your Google search results , Google says it will "assess each individual request and attempt to balance the privacy rights of the individual with the public's right to know and distribute information."
Reputation management has become a necessity for many businesses as mobile applications and websites allow competitors and customers to litter the Internet with whatever they please. This transparency is definitely a step in the right direction as it gives power back to the consumer. Unfortunately, there will always be that one company that relies on bashing their competitors or that one past client who makes their sole purpose in life to bring down your company because of one bad mistake you might have made.
If Google approves your request and removes the links in question, they'll disappear from results in Google
sites across the Globe .
We work with C-suite executives as well as large e-commerce brands, financial services firms and organizations that generate hundreds of millions of dollars in revenue each year. At that level, you can’t afford to have negative search results on the first page of Google.
Google will only remove information if it poses a real risk of financial harm, identity theft or other types of injury. Mostly, the list includes highly-sensitive personal information.
The most permanent way to delete something from Google is to completely erase it from the internet. If the original negative result doesn’t exist, then Google will remove it from its index and nobody will ever find it.
Although unlikely, sometimes it is possible to convince a site to take down defamatory content.
Keeping your brand name and online reputation completely spotless can be challenging if your business has had a checkered past. Fortunately, as we have shown, there are many ways to manage and monitor your brand online.
In the case where you do happen to come across something that is less than favorable for your company, immediate action needs to be taken so your company and brand do not suffer from the wrong kind of publicity. Before action can be taken and you get worried, it is important that you understand what can and cannot be done.