Webcide.com Online Reputation Management .
Your Brand and How to Protect It .
Build and build and build and build on your brand. Branding is key to ORM.
Protecting your online brand is more challenging now more than ever.
Companies can often find it problematic to create a genuine digital brand identity.
The growth of social media influencers’ impact on reputation management combined with the impact of third-party and search engine owned review sites, weighs much of the control of brand perceived value and sentiment outside of the traditional brand website.
Competing as a brand on hyperlocal, local, national and international arenas increases the complexities of consistent and robust brand management online.
That said, there are always reliable tactics to deploy proactively to strengthen your brand online – five of these tactics are the focus of this post.
ORM work is mostly about establishing that bullet-proof reputation in the web by getting all the possible ‘real estate accounts’ you can for your brand.Google suggests publishing positive content as a method for reputation management. Thanks to Google's brand bias, using a parasite hosting strategy still works for getting user profiles ranked.
Some of the best parasite hosts for online reputation management include: Facebook ,LinkedIn ,Pinterest ,Quora ,Tumblr, Twitter ,Yelp ,YouTube .
Google is a big fan of universal search results.
Also, know as enhanced and blended results, these are effectively where Google brings into the search result pages a mixture of content types and features.
Examples include video and image content, Google My Business (GMB), and related features such as Google Answers and more.
All of these items represent a fantastic opportunity to position your brand within extra segments inside of the search result pages.
Added to this, the mixed content types and in-SERP features tend to rank prominently on the first page of results the key area where you want to maximize your brand exposure.
When typing in a brand name (the example screenshot below based on the company I work with – Vertical Leap), it becomes clear what these practical opportunities look like.
In this case, it includes:
Video, news, images and related search vertical targeting.
GMB profile expansion including; GMB Post feature, reviews, company information, question and answers, profile completeness, and more.
Third-party review site placement and ongoing optimization.
Business social media site inclusion.
Video content carousel.
‘People also ask’ Google Answers rich result / in-SERP feature.
Wikipedia ranking result.
When creating new content, optimize it to address any ORM issues. This usually means creating content about: Brand Name + Category. Brand Names and Top Products.
Brand Names and Google Suggest Phrases.
Take Advantage Of 100% Free and Proven Online Reputation Management And Reputation Marketing Strategies. Grow A Positive Image Online And Guard Against Negative PR And Reviews That Crush Your Reputation And Damage The Branding You Worked So Hard To Build.
Webcide.com have over 20 years experience in online reputation management removing, replacing, diminish reviews, complaints, comments or otherwise negative information that appears on the Internet about you or your company.
With our Free online reputation management services, we can help your business develop a positive online presence through increasing the number of online reviews that your customers leave, helping you manage negative reviews, and making sure that Google has nice things to say about you.
Your website is the first place people go when researching your business, so make sure you leave a strong first impression.
Once the basics -- such as a landing page, contact information and service or product offerings -- are taken care of, you can add extra features.
A company blog can do more than just increase your visibility in search engines; it can also drive traffic to your site and is a good way to build relationships with your customers. But perhaps most importantly, a company blog can position your team as an industry leader. For instance if your head of marketing is continuously providing insights into the latest industry trends, that provides your company with both authority and exposure.
Considering that 88 percent of consumers trust online reviews as much as personal recommendations, showcasing your customers experiences on your website is a great way to create positive expectations right off the bat. In addition, having a large number of positive reviews helps balance out any negative reviews that may pop up in the future.
Not only do popular social-media sites like LinkedIn, Facebook, YouTube and Twitter rank highly in search results, but they’re great places to push out company news and content. If you’re doing something newsworthy, make sure your customers know about it! Sharing recent press, upcoming events or notable company announcements over social media is a great way to illustrate that your company is active and relevant.
If you develop your personal brand the same way you develop your company’s brand, you’ll have even more visibility and influence over your business’s search results. In many cases, especially when your business is still starting up, your name will be Googled more than your company’s name. It’s important, then, for potential investors, clients and employees to find a positive representation of you online. Your online reputation can be the thing that makes or breaks your business.
Online Reputation Management Services by Webcide.com will make sure that your google search results will be mainly positive . We are able to remove negative articles and complaints from Google Search Results , using legal procedures .
In case that this step cannot be taken , we can always bury or suppress the negative information from the first pages of your Google Search Results .
When it comes to brand protection and management, frequently the brand is a party to a fraction of the important conversations happening online.
There are numerous layers of brand conversations which a business should be continually monitoring, aware of and actively participating in.
An example of this in action is a PCB company with an ecommerce store. The typical layers that the brand can become visible and dominant within include:
Product level: Reviews, updates, suppliers.
Trade level: Events, exhibitions, quality control, future features.
Company level: Sustainability, environmental, culture.
Staff level: Expertise, guides, white papers, research.
Consumer-level: Practical videos, problem-solving, support.
Community-level: PR, company changes, insights.
Social listening plays an important practical part with this, as does the ability to leverage key staff and business expertise to the greater value of the wider audience and community, both online and offline.
As a company, part of your content creation process should include the repeated building of audience-aware content hubs that:
Represent the functional layers of the business.
Factor in the pillars of the brand that reflects the company culture, mission statement, and staff.