How to De-Index Negative Google Search Results ?
We can de-index complaints, negative reviews, articles, blog entries, social media, and more.
Negative content can damage a company or person worse than the author often realizes. Sometimes it can be taken down, other times it must be pushed down or suppressed. An online reputation suppression strategy works to move newly created, and existing positive search results, higher up in search engine results in order to move down or 'suppress' negative search results.
The further down you can push negative content, the less likely a reader is to see it. In fact, most people don't look further than the first page of Google search results anyway.
If ever we find it impossible to completely remove negative content, we will delete it from the search engines instead. This is known as de-indexing, and this basically means that a link to that content will no longer appear in Google’s search index. Hence, if people were to look you up, they would no longer come across the negative content. De-indexing is a very common procedure and is done for things such as exposure of protected or personal data, copyright infringement, and false content. Google may actually remove content that has been requested for de-indexing. Sometimes, they will require a court order to do so.
We will work with you to determine which tactics will work best for you. All our strategies are “white hat”, which means that they won’t come back to haunt you later on. We work directly with all parties involved to remove negative content, including Bing and Yahoo! should you so choose. We are so confident in our abilities, that we even offer a full Service Guarantee. This means that, if we don’t achieve what we promise we would, you don’t have to pay us.
Deciding on the right online reputation management strategy (ORM) can be a challenge. It can be jarring to find yourself in the midst of a reputation scandal. But it's important to remain calm as you pinpoint the cause of the problem and develop (and follow!) an action plan can help lessen the impact.
No matter your budget, we want to make sure that you have the tools that you need to shape your online brand in a way that benefits you both personally and professionally. You need to remove your personal information from Google, because anyone who looks you up is going to see that information.
Online screenings are a given in today’s world – no matter where you are in your career. Whether you’re applying for school, looking for jobs, trying to win over a client or just living your life as a credible human adult – online screenings are going to happen.
According to a recent report, 1 billion names are googled every single day. Nearly half (42%) of these searches by adults are done to decide if they want to do business with someone.
What people find out about you online has the power to determine all sorts of outcomes in your real life. So preserving your privacy is only one reason to remove your name and personal information from Google Search. You need to make sure that what people find out about you online is relevant and makes you look good!
Solving the problem that caused the negative feedback is paramount.
But even after that's been done there is more work to do. Here are some sample strategies:
Remove results directly from Google
Remove from the source through negotiation
Remove from the source via legal channels
Weakening of negatives
Development and optimization of branded content
Review improvement and management
Optimization of existing content
Reputation problems can range from bad reviews to negative blog posts or unflattering online newspaper articles. Since most content cannot be removed, a reputation management strategy centered around suppressing or pushing down bad search results is the most common strategy after review management.
There are effectively three ways to completely remove a negative search result at the source. You can:
Have the web site owner remove the page entirely.
Have the web site owner add a NOINDEX tag to the HTML of the web page you want Google to ignore. (NOINDEX tells a search engine to ignore the page). This effectively removes the page because it removes it from search engines without actually taking the page away.
Change the content on the page so it is no longer relevant for the target search query.
These methods rely on the website owner to do the work. Therefore, the only way to remove negative search results at the source is to convince the owner of the page to remove it. There is a fourth option! Hack the site to remove negative content, but we cannot condone this option (sorry, Reputation X doesn't hack).
As complete removal is comparatively rare, it is necessary to understand how negative online content can be suppressed. Although the word 'suppression' may be an inaccurate term because, for the most part, what is really happening is promotion.
Let us say that a negative search result is identified and it cannot be removed from the source or from the search engine (Google, Bing, Facebook, etc.). The next step is to identify positive search results that exist below the negative.
We call these PBNs or 'Positives Below Negative.' These are search results that search engines think are relevant, and therefore deserving of high search results. But they tend to be returned just below the negative.
We assume the search engine thinks the content is good, but not quite good enough. So we help search engines to understand that the PBN is actually more relevant than the negative, thereby causing the positives to rise. With enough effort channeled into improving PBN rankings, you can effectively "bury" negative reviews in search results.