How to Create a Negative Public Relations Campaign?


If you have competitors that you want to surpass, sometimes you need to take unconventional methods such as using negative online PR techniques against them. 


Is it ethical? Not so much but negative public relations is something used by all politicians and all leading corporations. This is how the damage their competition. 


If you want to be the best company in your field, sometimes you need to fight the competitors and one of the best methods is to use negative PR. is the leading authority in this field. If you need to generate a sophisticated negative public relations campaign against your competitors, feel free to contact us, we will present you with all the options available.


So how we create legal and lawful negative online PR campaigns?


First of all, we are looking for  Bad behavior, neglect, bad hires or fires, or bad customer experience in the targeted company. 


These often start with leaks, negative public accusations, or real-time reports that are difficult to ignore—we won’t soon forget that passenger video on United.  


Effective negative public relations means: taking advantage of small issues existing in the PR of the competitor and then transform them into huge problems that become online news that is shared widely. 


Using Unanticipated data error. This may be financial, or a technical data blunder that has some negative consequence, but is not based on malfeasance. (i.e.: Google Street View data collection in 2010) . No matter how big or small is the issue, the secret is to uncover this unseen and minor issue and create around it a huge online buzz that will create in a very fast way, negative online public relations for the competitor. is using quite often Public misinformation. Incorrect information originating from outside the company— say from a misguided politician, unhappy users, or incurious reporters. (i.e.: This 2004 Gmail case). The secret to keeping it within the boundaries of the law, for a negative online PR campaign is to ‘share’ negative information already published by a third party.  We never create false or fake news, we do use them, in a massive way, as long as those false news has been published by third parties that are reliable. 


The best way to generate negative public relations is to use what we call “Outside forces”. Some real problems come from outside the company. (i.e.: Hacks and security breaches—Sony 2014 data breach, Yahoo’s 2014-17 woes—executive kidnappings—Adobe, 1992—or the effects of terrorism.) Those problems are the ones to be exploited the most while creating negative content to spread online. 


How to create a powerful negative PR campaign?


Identify the loudest opponents of the company or politician. 


Fore Example Nykredit, a mortgage bank based in Denmark, caused an uproar when it raised monthly mortgage payments for thousands of customers. A lot of key voices drove most of the criticisms. And this is exactly what fuels a negative public relations campaign.


We use mistreated workers of the company as leverage. 


If consumers believe companies mistreat employees, they are more likely to criticize the organization on social media and boycott their products.


A strong presence on social media may increase the brand’s credibility, boosts its reputation, and increases the likelihood that customers believe the brand’s PR message. However, after starts the negative online PR campaign, it does little to mitigate anger felt toward the organization during the heat of a crisis.


We use in sophisticated ways attempts to express sympathy or evoke patriotic feelings of the competition you need to damage because those actions can backfire. People may be receptive to messages related to disasters, but they’re likely to think again about buying a brand’s products if they sense a hint of commercialism in the message. 


There are many issues that can trigger negative online PR and those are the statistics: 


31% Controversial company development (eg retrenchments)

20% Logistic difficulties (eg transport, delivery problems)

19% Danger to product safety (defective or contaminated parts)

18% Technical accidents (eg natural disaster or explosion)

16% Online or digital security failure


The real causes of reputational crises are more likely to be:


Poor maintenance practices

Human error

Bad planning

Material failure

Unethical or dishonest behavior

Unresponsive culture

Leadership failure

Poor judgment

Insufficient training, eg maintenance workers, designers or accountants


More Statistics about negative PR, check the analysis of the origins of negative public relations crises found:


49% managers were responsible

33% employees were responsible

18% other reasons


So with the above-mentioned statistics, you can know exactly where the origins of an effective negative online PR campaign can be initiated.


The above mentioned are the weak “points”, where the negative PR attack must concentrate. 


All the above mentioned are all key factors to take advantage of while creating an effective negative public relations campaign against the competition.


Contact us for a free and confidential consultation at