Top ways to bury or remove search results
Right to be forgotten (EU)
Removal at the source
Removal by web host
De-index from search results with DMCA or similar
Publisher adds a NoIndex tag to page header
Push bad search results down
Methods to conceal negative search results
Right to be forgotten?
Since 2006, citizens of Argentina and the European Union have been protected under a law that mandates Google remove search results from their index under certain circumstances. This is called the Right to Be Forgotten, and although it has been surrounded by controversy since its inception, numbers of people have called foul through its legal weight.
De-indexing / removing search results from Google
Some search results can be removed from Google's web index through legal action. This involves a petition to Google for removal. Google will remove some tax ID numbers, bank account numbers, credit cards, signatures and sexually explicit images uploaded without the subject's consent. They also de-index according to legal requests such as Digital Millennium Copyright Act requests. If a removal seems possible we will advise clients to take that route first.
Removal at the source
Content can be removed, or hidden, at the source. If it is to be removed from a web page the publisher would remove it themselves. Another method is to request the publisher add a specific meta tag to the web page in question that causes search engines like Google and Bing to "overlook" the page. The page still exists, but search engines no longer index it.
Pushing Results Down
The most used method to push search results down is the development of content that is better than the page that you want to push down. This method uses aggressive search engine and content marketing techniques and aims to dominate the first page or pages of search results using quality as brute force. It takes time to see the results, but it is a very effective method that is sure to deliver.
Examples of Suppression
Suppression seeks to remake the first page or pages of search results in a way that is both relevant and helpful to searchers, but that also represents the subject fairly.
Examples of successful suppression campaigns:
Pushing Ripoff Report off the first page for a public relations firm
Moving SEC.gov to the second page of search results for a corporation
Pushing negative wordpress blog posts off the first page of search results
Regardless of why you’re trying to control the front page of Google, the methods touched on below will help you improve your search results. Implement whatever works for you, and feel free to contact us with any questions or help you need along the way.
1) Setup a WordPress Blog to Accompany Your Site
This is dead simple and super effective. Launch a blog off your existing website or domain name and start publishing content. Creating useful content that provides value and makes people want to share it. This will help the authority and rankings for your site.
2) Create Social Profiles on All of Major Social Networks
This one is also easy, free and effective. Twitter, Facebook, LinkedIn, Pinterest and Instagram... they are all major social networks and Google prioritizes each of them in search results. Create separate profiles for your personal name, brand, and websites. This will help create a protective barrier around your name.
3) Build Additional Blogs on Other Free Content Networks
If you can create enough quality content that is relevant to your name or brand, take advantage of other free blog hosting services that rank well on Google. Just like top social media sites rank well, free blog services like Blogspot and Wordpress do the same. Create new blogs, write useful content and send links back to them. Soon, you’ll see how they start to rank for your name and brand.
4) Write Quality Content for Authorities in Your Industry
Content is King, and there’s a never-ending need for more. Many authority sites and blogs allow guest writers to contribute content in exchange for promotions and links back from their site. This is great for building quality links to your site and getting free exposure to new audiences.
5) Be Aggressive with Your Social Media and Content Promotions
It's not enough to simply create accounts, post some quality content and hope for the best. You need to make a long-term posting schedule and use social media to gain exposure for new content. It's also important to engage in high-value social media activity. Don't just send out updates on your posts, engage with others and tweet great content from other sites too.
6) Use Infographics to Get More Exposure and Links to Your Site
No matter what industry you are in, everyone loves a good infographic. You can easily create your own infographic through sites like piktochart.com or infogr.am.
Infographics work so well because people love to share them, and they might find their way to your site in the process. This means more link love and traffic to your site... which means higher search rankings.
7) Utilize Press Releases and Global Trends
Press releases are commonly picked up and indexed by Google. Where most press releases go wrong is that they’re irrelevant to 99% of people online. To gain more attention and get the most out of press releases, keep them relevant to what's trending now on Google Trends, Twitter and World News. By doing this, your website and brand will be more likely to get picked up by other media outlets.