The first strategy is to create as many social networking profiles that you can fully populate and use. The last part is the most important as creating social networking profiles just to create profiles isn’t nearly as important as creating ones that will actually be used.Another option is to use your real name to register on news sites and comment on articles. These types of posts don’t usually rank as highly as the kinds of sites posted above. If you’re ready to do a bit of self-censorship, posting under your real name can be a good way to ‘sell’ yourself. Keep in mind that anything you say online can show up when someone Googles you, so use your postings to your advantage: post intelligent, well-reasoned content that is spell-checked and grammatically correct. Express yourself in the field in which you want to be established.
For example, creating social networking profiles on Digg.com without actually using the service may show up for a little while but will quickly fade as a positive resource and search return. But signing up and registering for a Twitter account and then using it daily will be infinitely better.
Here are some sites that I almost always register with that consistently provide high search returns which push down negative ones:
Google Profile – An incredible way to create a personal branding page too, which would be very strategic! Read the Personal Branding series for even more goodness.
Quora – This one apparently has incredible SEO. But you have to contribute well!
LinkedIn – I personally am not a fan of LinkedIn but it does work.
YouTube – This can be tough but creating video content will push nearly everything down a bit. You have to do this well, wisely, and consistently.
Those are five that I typically suggest and that aren’t too hard to maintain. You can increase this list as you (or your client) has need and time available.
If a generic search for your name is generally positive, but including a particular keyword brings up negative or unwanted results, you can create content to reclaim that term. For example, if a search for “Sarah Downey” is positive, but a search for “John Maine State College” brings up negative results, creating content including the phrase “Sarah Downey State College” can help push down those negative results.If the negative publicity comes from someone complaining about a bad experience with your company, see if you can track the bitter customer down to resolve their problem. It might be a long shot, but there could be a chance you can patch things up with them and have the negative content removed from the web.
It’s definitely worth a shot.
We hope this information was helpful to you, and we wish you luck in pushing down that content!
As you see positive results either in forums, blogs, or tweets you should quickly and directly engage, thanking them for those results. Go one step further and blog about the positive feedback or use it in your other collateral.There are dozens of websites that allow you to create profiles for your company. You can sign up for Twitter, create a company page on Facebook, build a LinkedIn profile, and even sign up on sites like Digg, ReddIt, Mixx, etc. Social networking profiles tend to rank well over time, so optimizing these for your company name can help you own the search results.Getting press for your company is truly one of the best ways to wash away negative front page publicity. By committing to regular press release distribution, you can get your company coverage on news websites, blogs, and elsewhere.
Create links to these positive results that are generated outside your organization and reward those givers of praise candidly and profusely. In essence you need to capture those positive blips and make them even more known. Thank them and give them great feedback. Don’t let it pass you by!One of the ways that Google decides a site’s rank in search results is by seeing how many times other sites link to it. You can get your content to rise by linking to itself, e.g. create a Twitter account, connect that to your Facebook page, connect both to your Photobucket, and link to them all in your Blogger page. Of course, the more you use your accounts and interact with other people, the more likely they are to link to your content, which will drive your results even higher.Blog commenting gives you another way to get your name out there. Comments on quality blogs that rank well have a chance of showing up in the SERPs.
Of course, if you’re going to comment on other blogs, make sure you actually leave comments that add to the conversation. You don’t want to do more damage to your name by coming across as a spammer.
One strategy that has worked is to create a consistently updated “Media Coverage” or Press Page that showcases the new and exciting positive references to your business or brand. This can easily be done and easily maintained.The internet is full of business directories where you can list your company information. Make sure you get listed in trusted directories that have a decent PageRank. These listings can help you get your name ranked higher, and they’re good for building links to your website as well.
Heck, you can even solicit and ask for Testimonials as well if you feel so bold – this can work wonders as well as it begins to associate other positive people, brands, and companies with yours that might not have as much negative feedback that you’re experiencing.With article marketing, you can attach your name to every article you submit. I regularly see top search results for various keywords from article directories like ezinearticles.com and articlesbase.com. Submit quality articles on a regular basis to trusted directories, and you could start to see a shift in the search results.