How to Avoid Negative Publicity ?
How to Avoid Negative Online PR ? We’ve all heard of at least one social media disaster story , if you do not want to be the next big story , you have to learn how to avoid bad press .
Negative Public Relations can easily ruin your company , within an extremely short period .
First and most important tip we can give you : Don’t wait to become news, be yourself the news.
You must act proactively. Talk about what you and your company are doing. Start to create hundreds of positive posts about your business activities .
Despite your best efforts, there are just things you can’t control. Negative reviews, customers complaining against your brand, and pissed consumers can cause some bad press.
Second step to avoid negative PR is the avoid controversy in the first place. Be smart and use common sense , when publishing your thoughts online . The golden rule is to stay away from public discussions , especially the negative spinning ones . If you prefer to be an 'activist' , sell your business in time .
You need to learn how to turn existing customers into brand ambassadors. They are the real people that everybody trust and rely of their reviews . "Bribe" them with gifts , discounts and more .
If you are hit by negative publicity, don’t make matters worse by retaliating with attacks of your own,
First, breathe. Second, have people you can turn to.
Social media can be a great asset, or the beginning of your brand’s disaster . Don’t invite trolls by stoking the flames.
Sometimes, Silence is Golden !
Just make yourself a huge favor and do not even think of reacting to negative posts about you online . If you will comment on that negative webpages , you will help them rank higher on Google , instead of burying them with hundreds of positive content .
If crisis does hit? Contact us for a free consultation , we are World's number one experts in negative public relations .
Next tip we would like to release you : Publicize yourself proactively, but be sensitive doing it and always remember, everyone in your company is a spokesperson. You have to monitor the discussions happening around your brand and respond to criticism in the most delicate way possible , using your own website , not on some social discussion platforms that may damage your online reputation forever . Be proactive and you may succeed in avoiding negative publicity .
Learn how to take responsibility. If a customer has an issue with a product or service, you must accept those complaints and give those people a guarantee that it will never , ever happen again.
You have to prepare yourself to the worst PR crisis you can imagine . It’s best to have a contingency plan, just in case the worst case scenario will occur . Having such a plan prepared will save you from getting caught off guard.
You should also establish an escalation plan that you will use in case or a PR crisis , a real step by step plan executed in the most professional way .
Contact us for a free consultation , we are here to help you !