How to Avoid Negative Publicity ?
How to Avoid Negative Online PR ? We’ve all heard of at least one social media disaster story , if you do not want to be the next big story , you have to learn how to avoid bad press .
Negative Public Relations can easily ruin your company , within an extremely short period .
First and most important tip we can give you : Don’t wait to become news, be yourself the news.
You must act proactively. Talk about what you and your company are doing. Start to create hundreds of positive posts about your business activities .
Despite your best efforts, there are just things you can’t control. Negative reviews, customers complaining against your brand, and pissed consumers can cause some bad press.
A reputation crisis can happen unexpectedly, and can be a difficult thing to overcome, but it is possible to repair your reputation. Although a damaged corporate reputation may seem impossible to reverse, the journey to rebuild it can be summarized in a few key steps:
Take control of your brand's online presence
Know and monitor what is said about you online
And, most importantly, apologize for any missteps
The following roadmap offers a place to begin your journey to rebuild your online reputation. There will be ups and downs, but with a solid game plan and a lot of hard work, your reputation can be saved. The question is, are you in for the long haul?
Steps to rebuild a damaged corporate reputation:
Analyze the damage
Create a recovery roadmap
Second step to avoid negative PR is the avoid controversy in the first place. Be smart and use common sense , when publishing your thoughts online . The golden rule is to stay away from public discussions , especially the negative spinning ones . If you prefer to be an 'activist' , sell your business in time .
You need to learn how to turn existing customers into brand ambassadors. They are the real people that everybody trust and rely of their reviews . "Bribe" them with gifts , discounts and more .
If you are hit by negative publicity, don’t make matters worse by retaliating with attacks of your own,
First, breathe. Second, have people you can turn to.
There are some golden rules to keep in mind when you’re starting down the road to reputation recovery. It’s not so much a step-by-step process as it is a fluid and changing path. You’ll have to navigate new obstacles and maybe even change course, but it’s all part of piecing together a shattered reputation.
With all of that in mind, let’s take a look at what you need to do to rebuild your company’s reputation.
Social media can be a great asset, or the beginning of your brand’s disaster . Don’t invite trolls by stoking the flames. Sometimes, Silence is Golden !
You need to keep a vigilant eye on the type of press you’re getting. This will often influence your overall approach, as the perspective of the press can give you insight into how your business is and will be viewed.
For instance, if there’s an overwhelmingly negative attitude toward your business, you’ll need to work a bit harder to restore your reputation. Bad news gets more attention, more clicks, and leads more revenue for the publication. This causes Google to react to this pattern by giving people what they seemingly want - that often means more bad news. Because of this cycle of negative news biases, your reputation can quickly snowball out of control if you don't act quickly to fix it. If the publications containing negative information are considered "strong" then it'll be even harder to fix your reputation.
If press seems mixed, that could mean the situation may more easily blow over, and it can also mean that the efforts you make will be better received. This is typically the easiest situation to overcome, but as long as you stick to your plan you can turn around almost any type of reputational damage.
Just make yourself a huge favor and do not even think of reacting to negative posts about you online . If you will comment on that negative webpages , you will help them rank higher on Google , instead of burying them with hundreds of positive content .
If crisis does hit? Contact us for a free consultation , we are World's number one experts in negative public relations .
Next tip we would like to release you : Publicize yourself proactively, but be sensitive doing it and always remember, everyone in your company is a spokesperson. You have to monitor the discussions happening around your brand and respond to criticism in the most delicate way possible , using your own website , not on some social discussion platforms that may damage your online reputation forever . Be proactive and you may succeed in avoiding negative publicity .
Learn how to take responsibility. If a customer has an issue with a product or service, you must accept those complaints and give those people a guarantee that it will never , ever happen again.
You have to prepare yourself to the worst PR crisis you can imagine . It’s best to have a contingency plan, just in case the worst case scenario will occur . Having such a plan prepared will save you from getting caught off guard.
Luckily, this is something your content marketing team can do without a hassle. Tracking mentions of your business online is super easy with tools like:
These resources help you to gauge how positively (or negatively) your business is being represented in media.
It’s important to be aware of a concept called the awareness threshold. The awareness threshold is a minimum amount of media coverage, so if your company is below the threshold, it won’t get sufficient media attention to broadcast your reputation recovery efforts.
In addition, pay attention to the percentages of positive, neutral, and negative coverage. A relatively positive reputation often breaks down like this:
Furthermore, about 35% of all coverage should involve company representatives. This is known as Share of Voice (SOV). Whether you get it by publishing bylined articles or just by being quoted in a news release, SOV is critical when rebuilding reputation.
It is essential to stay organized from the beginning. As you're doing your research, it is a good idea to create a spreadsheet to record media coverage and SOV. This will track how your business is represented and serves as a good reference point as you continue down the road to rebuild your corporate reputation. Once you have an idea of your current status in the public eye, you can make plans to improve it.
You should also establish an escalation plan that you will use in case or a PR crisis , a real step by step plan executed in the most professional way .
Your apology is perhaps the single most important step in this process, so make it count. Start by issuing a formal apology letter on your website and reference it on all social media platforms. While you obviously want to put a positive spin on the apology, don’t sugarcoat what happened.
Write a straightforward apology that’s genuine. Be brief and factual about what happened, and focus on the future. Ditch the jargon, own up to your mistake(s) and tell your audience what you’re doing to make things right.
Publish it ASAP on all your channels. There are a few options here. For example, you could take the route Starbucks did by sharing two videos of its CEO apologizing for a racial bias incident.
Contact us for a free consultation , we are here to help you !