How Online Reputation Management really works ?
Do you need to remove negative search results from Google ?
So how can you remove this information from the search engines ? This is how advanced reputation repair works .
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What is Online Reputation Management?
Online reputation management is the process of controlling what shows up when someone looks you up online. We'll show you how to identify and clean up any damaging content about you online, like negative Google results, risky social media posts, and images as well as help you promote positive content that helps you look great online.
Why Online Reputation Management Matters
How you look online directly impacts your career. Negative items showing up online can damage your career whereas having a positive online reputation leads to career opportunities.
There are 4 main reasons why building & managing your online reputation is so important:
People are looking you up online & making decisions about you based on what they find. Every day, over one billion names are searched on Google and 77% of job recruiters are required to look potential employees up online during the hiring process. While you may not have looked yourself up, it's certain that someone else has - and they are making judgments about you based on what they find. 45% of people have found something in an online search that made them decide NOT to do business with someone.
Anyone can say anything about you online without getting in trouble, whether it’s true or not. If you upset anyone - an ex, a fired employee, someone you received a promotion over - they can go virtually anywhere online and trash you. It happens all the time and there are very little laws in place to protect people under these situations.
Everything we do is now recorded online forever, which means we need more tools to make sure this doesn’t harm us. We do everything online and we now have the technology to track and store all that activity. That means everything we post on Facebook or Twitter and every item we search for, website we visit, online transaction we make and conversation we have through text or messenger exists somewhere. A Facebook status update you made year ago may eventually get you fired. Even more scary, a private email or message you sent to a friend - even if you deleted it - could come back and bite you. We’ve seen hackers invade the privacy of everyone from celebrities on snapchat to major politicians running for president. But, it isn’t just hackers you need to worry about. Outdated laws that have not kept up with Technology - like the ECPA - make it easier than ever for people to access information you thought was private.
Having good content online helps you, but most people don’t know how to do it: In an increasingly competitive economy, more and more companies, schools and customers are looking for positive information about you on the web. However, most people don’t know what they can do to increase the positive footprint they can have on the web and build a positive online reputation.
In an age of cyber-bullying, revenge porn, hate sites and inadequate online privacy laws, everyone needs the power to understand and protect their reputation on the web.
The first step to controlling any situation is determining whether or not you have a problem and, if so, how bad the problem really is. In the first part of this guide, we'll help you diagnose your Google ranking (what shows up in the search results for your name and in what order they appear), audit your presence on social media, and take you through how to begin cleaning up your online reputation.
The very first thing you need to do is go to Google and type your name into the search bar. Make sure to:
Sign out of your Google Account. Google employs personalized and local searches when you are signed into your account. In other words, Google will slightly alter your results to make them more relevant to you based on your location and what they know about you through your Google account. The person searching you won't have the same customizations for your name, so make sure you sign out before searching to get a true snapshot of how your results look to others.
Search for the name people will actually use to search you: Do you use your middle name or initial on your resume? Do you go by a nickname that most people call you? Did you recently acquire a hyphenated last name? When you search for yourself online, make sure you use the name that people are going to be searching for you with. Also, search for any variations of your name or common misspellings. In the same vein, make sure you are consistent with your name. Be sure you are using the same name on your resume, social media profiles, website, etc. (and make sure that it's the one that you want to show up in Google results.)
Once you have your search results in front of you, it's time to figure out which category your Google rank and overall online reputation falls under. Decide which of these categories best represents your first page of search results for your name (it may even be a combination of them all!)
Tip: Concentrate on the first page of your Google results - 93% of searchers never go past the first page and use the first 10 search results to form their impression.
Negative: This is the worst category to be in because it means you have one or more negative search results representing you. However, this category is not just reserved for criminals and bad people. In today's world of social networking and anonymous sharing, it is disturbingly easy to have your reputation tarnished. It takes only one status update, tagged photo or blog post from an angry ex, rant by a former employee, false accusation or wild friend to put you in this negative online reputation category.
Irrelevant: The results are about you, but they don't really help or hurt you. These results are completely outdated or irrelevant. Instead of finding out you are one of the most well-respected doctors in Boston, the person finds out you finished 120th in a 5k you ran three years ago.
The category you land in can have a big impact on the impression you make with people searching for you online. Take the following job applicants for example - who comes across the best to a potential employer Googling each candidate during the application process?
"Hey That's Not Me!": In this case, your results are dominated by somebody or even multiple people with your name. This person's results are forming your first impression for you - for better or worse. In a best case scenario, they simply prevent the searcher from finding anything meaningful about you. In a worst case scenario, they might actually mistake you for someone else, who has a negative online reputation.
Positive & Relevant: This means your search results are full of positive, well-branded content that is actually about you. If you don't fall into this category, don't worry, the purpose of this guide is to help you get there.