The Benefits of Online Reputation Management
With proper online reputation management, you would be able to build a good reputation for your business. Additionally, a good ORM strategy would enable your business to attract better talent, build trust and credibility, improve your conversion rate, increase transparency, resolve customer complaints quickly, gain customer insight, as well as highlight the strength and weakness of your business.
When was the last time you searched Google for your name? Or your company’s name? Do the search results show positive things about you or your company’s brand? Are there negative reviews or negative things being said about you or your company? You may need online reputation management ORM if you don’t like what’s showing up in the search results.
Conclusion on How To Choose the Right Online Reputation Management Agency
With online reviews increasingly influencing consumer purchase decisions, you should take proactive measures to protect your online reputation. In other words, you have to create and implement a solid online reputation management strategy that would allow you to suppress the negative content about your business while at the same time promoting positive content about your business. Some of the things you can do to achieve this goal include set up your brand’s social media accounts, implementing a good SEO strategy, publishing fresh content about your business on authoritative websites, own multiple domains and monitor your online reputation.
Basically, we conduct research, create a strategy, and implement some key reputation repair tasks:
Analyze you or your business to generally understand your background and goals.
Craft a customized strategy or blueprint for success.
Optimize a few existing websites and other platforms to help make them appear better in Google searches.
Research and suggest new platforms, focused on industry-specific ones, and general business sites.
Work weekly for about an hour with the client via email or phone to make suggestions and recommendations.
Recommend how existing content should be added to blog posts, personal sites, elsewhere.
Formulate topics and a range of content the client should create.
Suggest ways to use social media where key content is posted to drive up search rankings.
Keys are constant review, tweaking; continued excellent content on the right platforms.
The Best Online Reputation Management Company : With years of experience removing negative listings, we know how to get these unwanted listings removed not just hidden from the search results. Every case and scenario is unique and we commonly help clients who have been defamed on sites like Ripoffreport.com, Pissedconsumer.com, Glassdoor.com, Scambook.com, Thedirty.com, local and national news sites, and many more.
For online reputation management clients for whom there is already a strong presence of unsavoury or negative search engine results, we offer a repair service. This is the king of our services. Many who come to us for this particular service are already in a desperate place and had resigned themselves that any online search of their brand, company name or individual name would unleash the wrath of Satan in the search engine results pages.
Being the best reputation management service was no easy feat. There is an everyday challenge to help our clients and we continue to do so with flying colors. In addition to having the ability to completely remove negative listings that are found on the internet our SEO professionals can craft campaigns to successfully replace negative listings with positive listings that are factual, truthful and not merely promotional. We can get great reviews from your satisfied customers using a number of different techniques that we have perfected through the years.
When I was a search engine marketing manager, and when I ran a digital marketing agency, the first thing I did when I got a resume on my desk was to query Google for the person’s name. As it appeared on the resume, I put it in the searchengine to see the listings. In some cases, I threw the resume in the trash because of what I saw in the search results! In other cases, I made my decision on whether or not I wanted to hire them based on the results (well, not really, but it was a strong influence).
When you are composing your resume, make sure that you query for your name in Google. What shows up is important. It should look good–and you should see your website, your social media profiles, and photos of you. If you don’t, then you need to contact me so we can work on your online reputation.
Generally, the client writes blogs, creates content, and implements many tasks based on our direction:
Write targeted industry-specific blog posts weekly.
Share related content on key platforms, such as Facebook, LinkedIn, Twitter, Pinterest, etc. several times a day.
Identify and create videos, photos, audio files, other images, and post.
Find and connect with key Twitter, Facebook, Pinterest Followers.
Continue to find and share key content on other platforms constantly.
Work at least two hours weekly.
We have a team of white hat Internet marketing experts who know the search engines inside and out. We understand how keywords and keyword phrases turn up negative results and we know ways that are proprietary to get them offline. We have a variety of tools at our disposal to help in keeping your reputation fair and accurate.
Unlike many of the companies just springing up to handle this problem online, we’ve been doing this for years. We have thousands of satisfied clients under our belt who have prospered since having their negative listings removed.
Do not however think that this is a 100% fix or a quick fix. It depends entirely upon the weight of the negativity.
Look at it simply as a good old fashioned grocer’s balance scale. If there is 3kg of powerful bad press on one side of the balance, we need 3kg of top quality good stuff on the other side just to maintain equilibrium. To then get ahead of the game; to make the online reputation stack in the positive slant; to appear the way you would want, simply requires more of everything to tilt it in your favour. The most important point to recognize is that it can be done.
Using our services, you can continue to live your life or run your business without worry. The internet should help your business grow and prosper. You shouldn’t feel threatened by something that could be posted by a disgruntled ex-employee, competitor or customer who has misunderstood your business practice. Let us help you use the World Wide Web to your advantage.
What is online reputation management (ORM)? ORM is a strategy of dealing with the management of what is being said about you or your company’s brand online. One major concern for companies and individuals is what shows up on the search results when you query for a company name or when you search at a search engine. ORM is a service that attempts to make sure that when someone searches for a name or a company name, positive results show up.
This is done in two different ways:
The person or company performing the ORM attempts to suppress the negative or unflattering search engine results listings.
The person or company performing the ORM creates positive pages and mentions that can rank well in the results.
Online reputation management (ORM) agencies and consultants typically have several different “methods” that they employ to deal with suppressing the negative or unflattering listings. Some of those techniques or methods are good, and some of those methods are, in fact, somewhat evil. I won’t go into details of the methods used, but you should be aware that some firms tend to use alternative methods that can be evil. Many ORM agencies and services, such as myself, only use above-board methods, and it’s those ORM agencies and consultants that you’ll want to deal with. Ones that are transparent with you, describing everything that they will do. They should also tell you what they’re doing, any URLs of pages that they’re creating, and soforth.
A review or website that says something negative about your business or personal life can cause serious damage. Online, your reputation is everything! Trust, credibility, the value you offer – these things are essential on the World Wide Web. One negative review or website can destroy the trust you’ve spent years building and drive away thousands of potential customers. It can even cost you a future job. Any smart individual will Google you or your company before engaging in any business with you.
Anybody can speak negatively about an individual or business. Unfortunately in today’s world, you are who Google says you are. What makes it even worse is you cannot stop anybody from Googleing your name BUT WE CAN CONTROL THE RESULTS THEY SEE.
This is not only a problem for online businesses; the internet has become an essential tool for people who are looking for offline services as well. With the growth of “local search,” they are looking for reviews online to tell them about local businesses including restaurants, hotels, lawyers, interior decorators, house painters, educational institutions – everything.
No business is safe from attacks online. But there is something you can do
So where does ORM differ from SEO? Well, to begin with, the concept of reputation management, SEO, is a form of online advertising. It simply means that the agency is going to use search engine optimization techniques to promote their clients’ name online. A business may utilize this same strategy to gain higher rankings in the results pages of search engines like Google, Yahoo, Bing, or others. Since so many companies on the web use a searchengine, that is often the first thing that people look for when searching for a business.
However, if you have negative information about you, you can reach this same point in a lot of situations. Often the individual that has the negative information is not able to provide evidence of their claims. This is why it is so important to hire an agency that is very effective at removing all forms of negative information on the internet.
Another aspect of this that is important is that the business should get involved from the beginning of the process and not just after the fact. Most business owners realize that negative information is as much of a problem as negative information about them. In fact, the worst part about this is that many times, the only way to get rid of it is to hire an agency.
For one financial company, what was said about them online was extremely critical. Before someone invested a lot of money with them, many potential customers typically do some research about the financial company. Several years ago, there was a lawsuit brought against the financial company. After a year or so, the lawsuit was eventually dismissed because the claims against the financial company were deemed to be untrue. However, when you queried for the company name, someone had posted a copy of the lawsuit online. And documentation regarding the lawsuit remained online. Through my work, not only was I able to push the content related to the lawsuit off of the first page of the results when you searched for the financial company’s name.
Are you looking for a job? As I just mentioned, did you know that many potential employers search for your name before they decide to hire you or not? Certainly, that’s not a big issue if you have a very common name. But, if your name is unique and you don’t like the search results when you query a keyword like one for your name then get in touch with me. I can help you with your online reputation.
Whether you are a business and do not currently like the search results that appear when you query for your company name or whether you are a job seeker wanting to make sure that good search results appear when you query for your name, I can help you with all of your needs.