If you’re not yet familiar with Amazon’s Mechanical Turk, it is the leading marketplace for crowdsourcing tasks that are too intelligent to demand from computers but are too massive or, in my opinion, too menial to demand all from one person.  So, if you want something done en masse, why not get thousands of people from all over the world to do your task in 30 seconds?

I had a lot of fun setting up my experiment with Mturk. I spent all day tweaking my task copy to get more and more participants. (You have to find a balance between being the highest bidder and finding the most alluring headline to draw them into your task).

 

When using Google Autocomplete, you’ve probably noticed that it sometimes returns inappropriate, inaccurate or even humorous suggestions. But it’s not so funny if you find out that it uses the word “scam” to complete a search phrase for your name or the name of your business. In some cases you might even find that these negative suggestions appear closer to the top than more positive phrase completions.

 

Because most people do leave the Google Autocomplete feature enabled, this kind of negative publicity can harm your online reputation. When people search for your name, negative information is the last thing you want them to find. Negative Google Autocomplete phrases could cost you customers and clients. In fact, it could even cost you a new job or placement in the school of your choice.

 

If you find that Google Autocomplete is completing search phrases involving your name with negative words, it’s important to address the situation.

 

In most cases, you can’t simply contact Google to have them remove information from their search results; these types of requests are almost all rejected automatically.

 

In order to completely prevent data from showing up in search results, it’s necessary to remove that information from the Web entirely. Then, over time, search engines will stop returning that information in their search results.

 

Unfortunately, it’s often very difficult if not impossible to get information removed from the Internet if you don’t control the source. So what can you do? The simple answer is that you can bury unflattering Autocomplete suggestions with more positive results.

 

To do this, you’ll need to employ online reputation management techniques. These will drive searchers towards other content that is more relevant to you or your business. Over time, these users will influence the types of suggestions that appear next to your name.

 

Admittedly, this is an indirect process, and it can be hard to know what’s working without some trial and error. ReputationDefender offers solutions specifically targeted at Google Autocomplete. We can also help you improve your regular search results at the same time. If you’d like to learn more about your options, contact us for a free consultation