To learn how to push down negative search results in Google, it’s important to understand why results rank in the first place. Getting to know why certain results rank over others and why your name pops up for specific search phrases helps determine how much time, effort and resources it will take to bury bad Google results and boost positive content.

There are a variety of reasons content ranks on search engine results pages (SERPs), but the most impactful tend to be:

Content quality (how well content is written, displayed and addresses search queries)
How relevant the content/result is to the search query

How many visitors view that content regularly (site traffic) 

The number and quality of backlinks directing visitors to that content

Knowing what affects search ranking may help improve your understanding of why some results perform better than others, as well as to provide a clearer idea of why bad content is showing up during searches of your name. 

But learning how to use that insight to push down negative search results in Google and build an online resume that strengthens your personal brand is something else altogether.

If there is a content on Google which you think is affecting your brand’s credibility then you should take care of it really fast. I have helped lots of my clients using this very same strategy. So, I am sure that if you keep following this article, you will see the results.

When businesses find a negative search result they sometimes overreact. They immediately look for a negative SEO specialist, which is the last thing you should do if your only concern is fixing your reputation in the search results.

Why? Because negative SEO is not a very good solution when it comes to online reputation removal. If you want real results, then you should look for someone to actually remove or push down negative information from the search results.

So, exactly how can I change results of Google search?

Changing Google search results and improving your first-page presence for the long-term usually requires an optimized, multi-layered online reputation management (ORM) strategy. When done right, a professional ORM campaign is executed over time, combining optimized asset creation, information removal and SEO best practices to remove negative content from Google search and continually strengthen your online footprint.

But though an ORM strategy can sometimes take months or even years to be successful, there are certain things you can do now to shore up problems and start building a more positive brand.

Here’s some tips to get the ball rolling, bury or push down those negative Google results and move the reputation needle in the right direction:

1) Start a blog
Starting a blog can be an effective way to nudge negative Google search results off the first page. Launching a blog on your existing website or domain name allows you to create fresh, useful content that grows your digital presence and gets the attention of Google crawlers. 

And the more often you update your blog and generate articles highlighting your expertise and experience, the more positive and robust your reputation will become.

2) Build additional blogs on free content networks
Free blog sites like Blogger, Medium, WordPress and Tumblr offer a golden opportunity to develop quality content around your name, brand or business—as well as to supplement existing content and strengthen your authority in your given field. They also allow you to create even more positive assets to populate search, change Google results and bury negative links hurting your reputation.

How to remove negative Information from the Internet?
Important: If the website looks shady then never contact the webmaster. They might replicate the content.

This online reputation management strategy rarely works but worth giving it a try.

Negative results can be removed from Google and other search engines. Here’s how:

Find and download all the search results from at least 10 pages.

Find webmaster’s email. Or use to find the information.
Contact a site owner to remove that negative page from their site.
Search result removal strategy has a very low success rate. That’s why most reputation managers prefer to use the push-down strategy to get negative information hidden down in Google. Because hardly anyone goes to the second page of Google.

How to Remove Negative Search Results from Google using DMCA?
Google made it easier for people to request search results removal. But, in most cases, it doesn’t work.

Google only comply with the search results which are a real threat to a person or if it is stealing someone else’s digital work. (AKA copyright infringement)

So, if you have a negative search result on your name you can ask Google to remove it by filling this form. Google is strict when it comes to the removal of a search result. You should use it carefully and include as much information as possible like why do you want to get it removed and what’s the reason.

Also, please keep that in mind if you try to manipulate the DMCA process, Google can take legal action against you or your company.

If that worked for you, congratulations! If not, don’t worry. There’s still some hope. You can still push down the negative search result.

How to push down negative search results from Google?

Suppressing negative search results is a strategy that works every time for my clients. Most of my clients unwanted Google search results disappear after some time when I apply this strategy. You can also give it a try.