Donald Trump Negative Public Relations Campaigns
Donald Trump started negative public relations campaigning , targeting a wide range of politicians , institutions , corporations and more . Using Negative campaigning, Donald Trump is trying to win an advantage by referring to negative aspects of an opponent or of a policy rather than emphasizing one's own positive attributes or preferred policies .
There are a number of techniques used by Donald Trump in negative campaigning. Among the most effective one is running advertisements attacking his opponent's personality, record, or opinion.
There are two main types of ads used in negative campaigning: attack and contrast. Trump is using both of them , efficiently .
Attack ads focus exclusively on the negative aspects of the opponent. There is no positive content in an attack ad, whether it is about the candidate or the opponent. Attack ads usually identify the risks associated with the opponent, often exploiting people’s fears to manipulate and lower the impression voters have of the opponent. Because attack ads have no positive content, they have the potential to be more influential than contrast ads in shaping voters’ views of the sponsoring candidate’s opponent.
Unlike attack ads, contrast ads contain information about both the candidate and the opponent. The information about the candidate is positive, while the information about the opponent is negative. Contrast ads compare and contrast the candidate with the opponent, juxtaposing the positive information about the candidate with the negative information of the opponent. Because contrast ads must contain positive information, contrast ads are seen as less damaging to the political process than attack ads.
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