If ever we find it impossible to completely remove negative content, we will delete it from the search engines instead. This is known as de-indexing, and this basically means that a link to that content will no longer appear in Google’s search index. Hence, if people were to look you up, they would no longer come across the negative content. De-indexing is a very common procedure and is done for things such as exposure of protected or personal data, copyright infringement, and false content. Google may actually remove content that has been requested for de-indexing. Sometimes, they will require a court order to do so.
We will work with you to determine which tactics will work best for you. All our strategies are “white hat”, which means that they won’t come back to haunt you later on. We work directly with all parties involved to remove negative content, including Bing and Yahoo! should you so choose. We are so confident in our abilities, that we even offer a full Service Guarantee. This means that, if we don’t achieve what we promise we would, you don’t have to pay us.
De-indexing can have a tremendous positive impact on your online reputation. Please use our Free Reputation Assessment to see what your current standing is.
To learn whether your links qualify for this service, fill out the form above for your Free Reputation Assessment.
In today’s world, the majority of people get their first impression of your business through an online search engine like Google. If the search engine produces negative information, it will affect your image, especially if the results appear on the first page of the results. Please read our post on how Google Can Determine Online Reputation.
While the internet and social media have created an accessible platform for anyone with an internet connection, there is a downside. All it takes is one bad blog post or status update from an angry ex, disgruntled former client, employee – OR EVEN YOU to ruin your career. Even a questionable photo can wreck an otherwise pristine reputation. Bad results happen to good people all the time. So what can you do to fix your reputation if this happens to you?
Online reputation management starts with monitoring. To tackle online reputation problems, you must first uncover the negative information that is hurting your brand. There are several reputation management software available for reputation managers, typically they automate the search for negative items. The problem is that these software are hard to program for the specifics of your case, they cannot interpret with every nuance what might constitute a negative item. They also do not provide any answers to on how to fix or repair negative online reputation. Read more about our reputation monitoring services.
If you need to bury negative Google search results, in some cases, you can, get the negative search result taken down directly. Remember, this won’t work in every case, but in some it is step one to building an effective personal brand online.
There can be serious downsides to removal requests, so ask yourself these questions first:
Did you post the content? Does this negative search result stem from a blog post, tweet, status update, etc that you posted? Or does it come from an account that you control or have access to? If so, DELETE IT! You don’t need to bury Google results if you control them. Remove everything associated with this content that you possibly can. While there is still a chance that content could appear elsewhere (screenshots/cached searches, uploaded on other sites or profiles, etc), start by removing anything you can.
Did your friend post this content? Did your friend post something about you that could hurt your professional, academic or personal opportunities? If so, just ask them to take it down. As mentioned above, this could still resurface elsewhere, but this is a great first step. And try to push for full removal. For example, if your friend just de-tags you from something, your image is still associated with whatever is potentially damaging.
Did an acquaintance or someone you’re on good terms with post this? Feel free to reach out to this person as you would a friend. Just be polite and explain the situation logically. If someone isn’t focused on their own personal brand, (or has different boundaries than you do) they may be oblivious to how this content can negatively affect your personal reputation.
Would The “Right to be Forgotten” apply to this scenario? If you live in the E.U.or Argentina, check if this content falls within the standards of removal based on Google’s Right to be Forgotten.
Does this content fit Google’s standards for Takedown Requests? If you’re based in the US, look up Google’s legal causes for removal, and follow the steps necessary for submission.
Examples of content that can often be de-indexed
Web content that can be removed from search engine indexes includes:
Child abuse images
Social security numbers
Bank account numbers
Credit card numbers
Sexually explicit imagery that has been posted without consent
If a particular piece of content meets the guidelines above, then we may well be able to have it completely removed from Google. However, de-indexing is unusual and is often difficult to accomplish. To that end, it is crucial to have experience and expertise to navigate the process.
U.S. laws vary widely according to each state, as do laws in any country. Anti-cyber harassment laws can be helpful in removing revenge porn: sexually explicit photos or videos that are distributed without consent for harassment purposes, often by disgruntled ex-partners.
Does Google remove revenge porn?
Yes, it does. Google has stated that it will voluntarily remove this content upon request, and the company even offers a revenge porn web form that can be filled out for that purpose.
Does Google remove personal data?
Yes, but it depends on the kind of data. Google is willing to remove personal information, again through a simple web form application.
Google may consider removing the following information:
Government-issued identification numbers
Information used for common financial transactions
Information that could lead to financial harm or identity theft
Information considered confidential
The below screenshot shows more detailed information on the type of information that can be removed, as well as information Google doesn't usually remove.
Google deliberates requests on a case-by-case basis; however, it does not remove publicly available information from government websites.
What do Google and Twitter do about child abuse imagery?
Google takes an active stance when it comes to removing child abuse imagery, sexual or otherwise. In fact, in conjunction with Twitter, the internet giant has created a tagging system for child abuse imagery, as well as a web crawler to find and remove child pornography. Google wrote this software in partnership with the Internet Watch Foundation, which seeks to curb child pornography.
How can harmful online information be de-indexed?
Some of the negative information found on the web can cause great damage, yet it may not strictly fall under these categories. Information that harms your reputation, whether it's your personal reputation or that of your company, is extremely difficult to de-index. Even in cases when the information is probably not true.
There are other reputation management strategies that can help you to improve the overall sentiment of your search rankings.
How to get online content de-indexed
Reputation X has a long track record of success when it comes to helping to repair company and personal reputations. We can help you in your endeavors to de-index harmful information online. We can also help in cases when de-indexing requests have been denied. Repairing your online reputation is not easy, and what worked yesterday may not work today. But help is at hand – we successfully transform online reputations every day. Contact us to get started today.