Cyber Reputation Management Definition and Meaning
Cybersecurity is the body of technologies, processes and practices designed to protect networks, computers, programs and data from attack, damage or unauthorized access. In a computing context, the term security implies cybersecurity.
But Cyber Security is also protecting your online reputation and brand name from attacks , damages and unauthorized use of your brand name online .
Online Reputation Management Webcide.com is the leader in cyber reputation security .
Webcide.com is a Cyber Information Security company that protects and manage the cyber reputation of companies as well as individuals online .
Ensuring cyber reputation security requires coordinated efforts throughout sophisticated online monitoring systems .
Whether you are an aspiring business professional or the owner of an established small business, your cyber reputation can make or break you. Businesses and consumers are searching online to learn about your brand before deciding to work with you. Just as a positive online reputation can earn you more customers, a negative online reputation can deter them from purchasing your products or services.
Many businesses are turning to cyber reputation management companies to maintain their positive reputations or repair negative ones. The best services employ a wide range of strategies to help your online image pique consumers' interest. Read on to learn about the best cyber reputation management companies for individuals and small businesses, and then check out our guide for tips on how to choose a reputation management company for your brand.
One of the most problematic elements of cyber reputation security is the quickly and constantly evolving nature of reputational security risks.
The traditional reputation management approach has been to focus most resources on the most crucial components of suppressing negative search results and protect against the biggest known reputation threats, which necessitated leaving some less important online information, undefended and some less dangerous reputational risks not protected against. Such an approach is insufficient in the current internet environment.
Today , individuals and companies needs an advanced program of cyber reputation security , that will cover the entire web , including deep web .
Constant monitoring of the entire web, search engines, mobile apps, PPC ads, marketplaces and social media.
Webcide.com will legally take down , permanently , any negative information about you or your business , will remove reputational risks while prevent new ones to develop into a reputational crisis . With us , you are not only cleaning up , constantly your cyber reputation , but also prevent in time , possible cyber threats to your good name and reputation .
Cyber Reputation Security , combats the loss of revenue, reputation and customer trust that occurs when someone else exploits your brand name , for their own gain.
Public Relations: the activity or job of providing information about a particular person or organization to the public so that people will regard that person or organization in a favorable way. : the relationship between an organization and the public.
Cyber Reputation Management: online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual, or other entity on the internet.
The backbone of online reputation management is PR. The intended outcome between PR and reputation management is essentially the same– influencing public perception of a person or entity in a favorable light.
What the internet has done to PR is necessitate a package of marketing, SEO, and traditional public relations tactics in order to achieve the same results that pre-internet were achieved simply through tried and true PR Campaigns such as journalistic outreach and press releases.
So simply put, your online reputation is what others think about you, your brand, or organization from the information they find online. Where it gets complicated is how this online information is organized and the subsequent opinions formed that intersect with offline existence.
How to remove negative content from Google search
The most direct and permanent way to delete something from Google is to completely erase it from the internet. Deleting the content means Google no longer has the negative result to display so people won’t be able to find it. However, it’s not easy to remove search results from Google.
It’s easy to erase content from websites or profiles you own, though finding it can sometimes be tricky. However, getting things taken down from internet sources you don’t control can prove challenging, if not impossible. Let’s start with getting negative results off of domains you control.
Removing search results from Google that you control
For profiles that you own, such as a Yelp business review page or social media profile, you can attempt to edit your profile so it portrays you or your business in a more positive light. Fill out the profile completely and truthfully with interesting, positive information, such as business or campaign updates. If you don’t think you can salvage the profile, it may be possible to completely delete the account and remove your presence from the site.
Still, this approach is not without risk. Some websites may allow you to remove your business account but the reviews will still remain. It may be better to maintain the account, address negative feedback and commit to earning great reviews.
How to remove negative articles that you don’t own
Chances are good that if you’re dealing with a negative newspaper article in the search results, it’s not on a page or website that you control. This means you’ll need to enlist professional counsel. Removing search results completely from the internet is always the desired outcome. However, that’s rarely possible.
First, you can try contacting the website owner by email, but do so under professional advisement to ensure you don’t cause any additional harm. Whatever your approach, be polite and personal. It’s also important to understand that website owners may not be sympathetic to your request.
Cyber Reputation means to stop brand abusers to hijack powerful brands online.
A counterfeiter can set up an eCommerce site, download some product images and compete with you for customers. A misguided affiliate can purchase your branded search terms and compete with you for traffic.
With so much information floating around online it’s important to take control over some of the easiest ways to influence your online reputation without having advanced computer knowledge.
Think of it this way: search engines like Google want to organize and rank information based on the relevancy and importance of the content surrounding any given topic.
This is an algorithmic task. Content that is created from the source is going to have extremely high relevancy ratings. It doesn’t get any more relevant than you.
When it comes to the topic of you or your business, you are in a great position to rank on the first page of any search result, with content and websites that belong to you.
Webcide.com Cyber Reputation Services prevent this to happen and fight in an extremely aggressive way , any cyber reputation threats connected to you and your business .
If you want to learn more about Cyber Reputation Management , we invite you to watch our video tutorials :