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Corporate Online Reputation Management
2/3 of people are more likely to buy from a company if they read positive comments about it online. ½ of people are less likely to buy from a company if they read negative comments about it online. It takes 12 positive reviews to make up for one 1 negative review.
Yes, it’s true.
Other people’s opinions about your business really DO matter.
Integrating Reputation Management into Your Company’s Marketing Plan here are three pillars to an effective reputation management campaign:
Creating consistent online directory listings
Inconsistent directory listings can be extremely damaging to your business’s online visibility. Let’s think about it- imagine a potential customer is looking for a contractor in their local area but they are finding your business’s contact information inconsistent. In that case,they are most likely going to move onto one of your competitors that have easy-to-find,consistent information and you have just lost new business.
Find where you are listed, self publish your company into the top directories and ensure your listing information (including your location) is correct.
Developing a robust social media presence
Social media is where your customers are and that means you need to be there, too. At a minimum, you should be active on Facebook, but to get the best results, include multiple social media platforms into your marketing plan.
Use these powerful mediums to engage your customers, solicit responses and promote content from your business’s website including- testimonials, blogs, contests, and promotions.
Monitoring and responding to reviews
Positive reviews should ALWAYS be shared on social media. Not doing so is a waste of powerful marketing material that could get your contractor business high quality leads!
Even negative reviews can give you an opportunity to change the public’s perception of you.
Make sure you respond to EVERY negative review. The longer you wait to respond, the more likely it is to damage your reputation. Consider this—for every negative comment you receive, it takes 12 positive ones to outweigh it in the eyes of consumers.
Being proactive in your marketing plan will allow you to control your reputation rather than let your reputation control you !
Keeping your listings clean is critical to managing search results, your ability to be found by potential customers, and your overall reputation.
There are a few key ways to keep your listings in good condition, including:
Correct missing information
Your phone number, address, website or other key location and contact data can be easily listed incorrectly in any online directories. Monitoring your top directories can bring your attention to these damaging instances, giving you the chance to correct them as soon as possible.
Claim key listings
The ability to self-publish your listings on directories such as Google+ Local or Yelp is a great way to take complete control of your visibility as you decide what information will be available and can trust it will not be changed by anyone else.
Ensure variety of directories
Directories can be platform specific with some being intended for desktop users, some for mobile users and others for in-car platforms. Find the most relevant ones for your business type and get listed, ensuring a mix of all appropriate platforms.
Take action today!
If you haven’t created directory listings for your business or your current listings have inconsistent information, you could be missing out on new business. Make it a part of your home improvement company’s marketing plan to create and monitor these listings.
Engaging Social Media Users to Grow Your Business
Facebook has 1.1 billion users, Twitter registers 500 million daily tweets, and new Google+ signups surpass 9,000 per day. These stats represent your current and potential customers—as well as your competitor’s. Do you know what they are saying about your business for everyone to see? A poor social media presence gives competitors a huge advantage. Don’t let them get new customers that should have been yours simply because they were on Facebook and Twitter when you weren’t.
Take a look at these stats:
27% of the total U.S. Internet time is spent on social networking sites
25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour
91% of individuals who use social media for local searches choose Facebook to find local business information
Here’s what you need to do:
Be where your customers are !
Find out what social media platform your audience uses and be there (hint: where your competitors are can give you clues). If needed, choose only one platform at first but be constantly active on it—you’ll see better results than using multiple accounts with little activity.
Make sure you’re posting content that your audience will find useful…and remember to mix it up a little. Don’t be afraid to post funny quotes, trivia questions, videos and contests in addition to your company’s blog posts. The key is creating fresh content to keep potential customers engaged with your home improvement company.
Engage, engage and engage
Get your customers talking—to you and to each other. Actively encourage them to share your material, ask them questions, and comment on their posts. When you see a tweet or post about your business, make it a priority to respond to that comment as soon as possible. The goal of ORM is usually to move a specific place or sites down—displacing misleading information or gossip with higher profession materials. It’s less weighty whether someone clicks on your business website or your LinkedIn outline as extended as they don’t click on the rant posted by a disgruntled former employee.Lack of virality. Most SEO campaigns would be more than happy to have their place go viral. In ORM, on the other hand, virality is not always advantage. Even if good sites go viral, they will add to the competitiveness of the investigate results. More people will be region around in the search results, changing the equilibrium of which place rank where. At the same time, any problems that arise will be much harder to deal with, because the search volumes will be higher.Keyword focus. SEO typically butt a group of related search terms or keywords, with the goal of attracting site visitors from as many different inquire as possible. A travel agency might try to target “Hawaii vacations” and “budget resorts in Maui”, for precedent. In an ORM campaign on the other hand, we target very specific search expression that have a reputation impact. The goal is not to draw as many site visitors as possible, but to compel sure people looking for something in particular see germane information, regardless of which place they settle to afflict. Whether it's a mugshot or an unsavory party picture with friends, if you have a negative photo showing up online, Google image issue for your name may not be saying what you want (especially with Google manifest the top image results for a corresponding web search just right on the first side). The good news is that you can take similar tactics with your Google image results. While the concept of "cover" bad content with good content is the same, we'll tackle specific steps you can take to improve your Google image results in this last section of the guidebook. Frequently, deny images rise to the top of image searches simply because of a lack of content.
Don’t be afraid to promote yourself
Got a great new review? Share it! Completed a new project or received an award? Show it off! Social media is a perfect medium for these.Remember, the most important component of any post is relevant content. Make it matter to your audience and it will work wonders for you.Online Reputation Management Reputation management is the influence and/or control of an individual’s or a business’s reputation. The Internet is rapidly changing the journey we think of each other and the copartnery we do business with. The digital world determines how much credence we give to reviews and what we think of corporations. Personal and incorporated reputation is more important than ever. This course focuses on management the customer retrace process, learning and reviewing software that allows you to review and correspond to communicative media, managing and tracking information about you or your company online, and using online feedback to influence result unraveling. Learn to utilize search and search ranking to mitigate negative information and to develop social profiles and content to amplify a company’s stigma identity. Also, gain an understanding of the legal and ethical complexities of negative revisal and online slander and libel. More details You'll Walk Away with Tools for navigating the complex process of managing a assemblage’s online brand An overview of the latest techniques and instrument for delivering a strong and healthy brand online Ideal for Students interested in expanding upon their foundational knowledge in esteem management Professionals look for to expand their skill set in online reputation management
Reviews: The Good, the Bad & the Ugly
How You Can Make Reviews Work for You— Even the Bad Ones
People’s buying decisions are heavily influenced by what people say about your business online. This means you must take control of what is said about your company from the get-go. This is where managing your online reviews comes into play.For photos or other content you’ve posted on your own blog or social media, the solution is manageable: simply untag or completely remove what’s causing you trouble. And if it’s on a countenance’s profile, politely ask them to interval it. Information you’ve found on websites can be trickier to interval, but it is possible. Google recommends contacting the webmaster of the page to ask them to erase what’s bothering you. If they refuse or are unresponsive, you may be stuck. But for certain sensible information, including photos, terminal complaint, and inaccurate information, you may be able to get remedy removing the search results from Google.
The Internet is a admirable spot for discussion, allowing you to connect not just with friends, family, and acquaintances, but with actually the entire globe and its opinions. Forums, Facebook, and other outlets for discussion are a popular place to share your opinion and learn from others, but they also have the potential to wreck your online reputation. Search motor proceed that associate a hateful opinion with your name, or polemical discussions that are divisive may alter others off.
Share the good news
If you receive a positive review, take full advantage and AMPLIFY it across the web for everyone to see. Thank yourreviewers and share their review on your website and all social media platforms.The internet has turned what used to be a controlled, one-way telepheme into a true-time dialogue with millions. Building short and long-term strategies for online brand and media management direct preparation, something only option through the crowd of data, thorough analysis and careful planning. With Webcide.com Digital Consultation and Analytics, your organization will have the benefit of expertise and experience on its side; professionals who will work with you to determine the where, what, why and how to make the most beneficial choices for your online brand management.
Online reputation management primarily involves concert the links that appear at the top of search engine proceed pages (SERP) when your individual or brand name is keyed in as a search term. Thus, to a certain extent, this task may also involve handling persistent negative online hurry.
Do an audit of your social media accounts and delete antiquated pillar/photos that may be inappropriate. This includes obvious things alike posts that advertence sex, drugs, bigotry, sexism, etc. as well as polarizing topics like religion or government that may not seem bad, but could damage your reputation if seen by the wrong person. More and more HR departments are required to use social media as a candidate screening implement, both to seem for red flags as well as reinforcing the candidate as a good cultural fit.
Embrace bad reviews
As tempting as it is pretend a bad review doesn’t exist, that is the last thing you should do. Even a critical customer can be turned around—and when that happens, it is gold. Reply to every negative review either with an apology or explanation (make sure you are not defensive) and include some form of incentive to win them back.Note the care to maintain the possible levels of truth (the adviser announce - but could be lying - it believes - but could be wrong - etc..). The cases are enrolled, as it is evident, in decreasing order of responsibility. While one could feel most actual examples fall under the first case, the other two are not unnecessarily complicated nor truly infrequent. Indeed, most of the common gossip happen under the third category, and, except for electronic interaction, this is the most frequent configuration of referral. All examples concern the evaluation of a given object (target), a social agent (which may be either particular or before-individual, and in the latter case, either a group or a collective), held by another festive agent, the evaluator.
While this section may seem like it's only relevant to politicians or criminals, negative content is something that can happen to anyone. All it takes is one bad blog post or state update from a pissed off ex, one disaffect former client or employee, or one photo tagged in bad judgement after a night out with a friend. The point is, bad results can happen to serviceable people, and this train is meant to walk you through the emergency tactics you can use to Savage your reputation.
While certainly you cannot make everyone happy all the time, it is well worth your time to try. The potential negative impact a bad review can have on your home improvement business is too serious to ignore. Webcide.com is an internet marketing company that threaten services in SEO, social media and design. Its reputation administration benefit conceal businesses and individuals, and include comprehensive course of online commen about your brand and promotion of confident satisfy.
The Big Connection between Reputation and Online Visibility
An improvement business’s success requires a strong combination of reputation and visibility. How can you find that ideal balance for your business? By implementing the following 4 strategies into your marketing campaigns: Notice that three of the four ways that people find your company are online!
These platforms allow you to reach a large number of potential customers at once with very little financial investment. Additionally, the targeting capabilities online ensure that your message is being seen by high quality leads, not just the masses (as with a radio spot ad, for example).
If your home improvement business has a good online reputation but no visibility (and vice versa), your home improvement company is missing out on new business and is not as successful as it could be.
Here’s why:
If you have a great reputation among present and potential customers but are not highly visible online, how are potential customers supposed to find you? Or how are you supposed to use that positive reputation to win over new customers? For high-profile individuals and companies, your online reputation is your most valuable asset. If you’re a CEO, your seek results will impact the decisions of potential customers. If you’re a politician, your online reputation is crucial to shaping the views of your constituents. At Webcide.com, we’ll help restore and protect the reputation you’ve worked rigid to build.
If you are highly active and visible online but have a poor reputation, you will be seen by a lot of potential customers, but what they learn about you will actually hurt your business, instead of drive new business.
The way to increase your number of qualified leads is to ensure a positive online reputation along with robust online visibility !Many search engine marketers are attract to try to "game" search engines and create an artificial edge by abusing the above element. Fortunately, hunt engines are smart, and these "black hat" methods are rapidly caught and gratingly penalized (banned from results).
The first thing you should do is connect a few sites that will enable you to post some images online. There are plenty of services ready, but we recommend signing up for at least three of the following accounts (remind to row out the profiles completely, with your name and relevant info).
In fact, reputation is a highly workings marvel in two distinct senses: it is subject to change, especially as an effect of corruption, errors, deception, etc.; and it emerges as an effect of a multi-level bidirectional process. Reputation is also how others know and perceive you as an individual.
Your online reputation is forever someone writes something negative about you online, it can put you at a serious disadvantage over the long term—especially if you’re not aware of it. You might never know why you didn’t get that apartment you wanted, or why a thrust immolate never materialized after that awesome interview.It’s important to keep tag on what people are adage approximately you online and then take steps to correct any inaccuracies.
Taking Ownership of Your Company’s Reputation
Everyone has an opinion and they’re sharing those opinions online for everyone to see.
These comments and reviews can either make or break your business. Fortunately for you, there are strategies you can implement into your marketing plan to ensure you are in charge of creating the reputation you want, need and deserve! Facebook's reviews are also weighty because they show up in Google hunt results as well. So if you have negative Facebook reviews, your potential customers will see those, turn tail, and run.
Even if you’ve done your best to keep profiles clean, a hacker can quickly waste all of your hard work and compromise your online reputation. Even a friend who jokingly steals your phone and posts to Facebook pretending to be you can cause trouble. Make sure that your passwords are chosen carefully, and that your laptop, mobile phone, and other Internet-enabled devices (especially once with stored logins) are not accessible to others.It is open that everyone has the right to express their voice about your stigma. There are, however, certain boundaries that need to be revere. Some of the disprove content online in reality is illegal. Why?
No matter the greatness of your calling, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your lath product, leaving a annotation on your blog, posting a Facebook update about their customer know, and much more.
If you’ve confidently fastening down your social media outline so that you can feel innocent to speak your mind, be careful. Though you do have a reasonable expectation of privacy, recall that anyone who can view your private profile can also save photos, take screenshots, copy text, and share anything they’ve seen.
Effective utilization of online directories, social media and reviews has the ability to transform your online reputation, enhance your marketing efforts and drive in new business. With the power to reach unlimited people via the Internet and your ability to control real-time conversations with your customers, you can initiate, engage and direct conversations that make people know, remember and choose you, Webcide.com helps users betake search-Jinny optimization strategies to minimize negative search results and build a positive web presence. It recommends that users—typically job seekers between the ages of 25 and 45—build profiles on websites across the web and torch them to a central BrandYourself profile, in order to offer a positive option to negative links. It also scans social-media outline to flag those that might simulate poorly with potential employers or college admissions officers: Posts that mention drug use, alcohol, sex or a former employer in a privative way, for token. Users can choose to delete or keep each flagged post. The technology does not commonly consider photos.
Improve your online visibility—make sure you are active and present on social media networks and local business listings appropriate to your audience.
Ensure accurate information online—inaccurate business listings will hurt you, not help.
Monitor what’s being said about your contractor business— engage with your potential customers
Use your reviews—promote good ones and work to turn around the bad ones.
Active reputation management will put you in the driver’s seat and give you the best chance for more leads and an increased competitive advantage.