Negative content can bring in several problems for any particular website or brand. It is sure to leave a bad impression on your target audience. When marketing for your brand, your primary interest should be that your target class is satisfied with your products and services. Otherwise, it might be difficult for you to retain the attention of the customers and this is likely to be aggravated by the presence of any negative content on the website.
Some of the steps of how to remove negative content from Google are enlisted further.
Know the problem and solve it – As soon as you encounter any negative content on the website, do not confuse it with any search engine or technical problem. It is going to hamper your reputation at large. However, you should immediately contact the marketing and the PR team who mainly deals with the shaping of the public perception.
List the content as irrelevant – In case the negative content is on any platform that you can handle easily, by exploring settings of the application, you can easily get rid of the same. In case of any website which is handled by a different group of experts, you have to first list the content as outdated, irrelevant or inappropriate.
Follow-up to the negative story – A good PR team would help to maintain the follow-up story. Discuss with the PR team, and they can try to change the same from negative to positive.
Use properties from other brands – The authoritative websites can be used to take down negative stories from Google. These are powerful tools in regard to search engines as well. For the same, you can try to build up social media pages that would help to take down the negative stories.
Negative Google search results can be a major problem for your business reputation or personal brand. Whether you’re wondering how to remove a webpage, personal information, outdated content, or remove other negative information from Google search results, there are ways to do so.
The problem can be addressed by either removing the search result from Google, or remove the webpage (or at least the unwanted information) itself. And in cases where it’s not possible to repair and remove this unwanted content, it’s very often possible to push the content back in Google search results, so that it’s hidden past the first page of results (where almost no one ever looks). It is not easy to remove negative content from Google!
Today, one of the first steps consumers take when they’re unsure about something is to look the info up on a search engine. The topic can be a matter of personal curiosity, such as “How many people use the internet worldwide?” (hint: the answer is about 3.2 billion people!), or it can be something of greater concern–for instance, finding out more about you or your business.
Since many of those aforementioned 3.2 billion internet users are likely to be using search engines, don’t you want to ensure their searches are met with positive content? If they look a business up and find negative reviews, the likelihood that they’ll seek out goods and services elsewhere is extremely high. (After all, wouldn’t you?)
Remove Content From Google
As we mentioned, negative search results can’t be removed 100% of the time. Cases when they can be removed include, but are not limited to:
Other confidential info, such as medical records
What if your content was removed from a site but is still in search result?
If you were able to have content, video or images removed from a website, but it is still showing in search results you can request Google to remove it from their search result pages. You can follow this link and follow the steps to have the content in question removed from Google.
The Search Engine Won’t Remove It–what Can I Do Otherwise?
If the negative information you’re looking to have removed doesn’t fall into the category of content that Google or other search engines are typically willing to remove, you have other options. More specifically, you can ask the creator of the website to delete the information from their website, so that it no longer exists on the internet at all. You may have to offer to pay the owner of the website so that they’re willing to do so.
If they won’t actually delete the content, you can request that they remove the strongest keywords so that it won’t pop up as high in Google search results. You may also ask that they add a no-index tag to the page’s HTML header, which would prevent that page from being indexed by Google and other search engines.
More aggressively, if the content is against the website host’s policies, you can contact them as well, which may result in the entire website being taken down.