How to Use Negative PR to Gain an Advantage on your Competition
Negative Public Relations : A growing industry will help you keep tabs on—and stay ahead of—your company's competition. A guide to ethically publishing negative data on your rivals.
In a world in which knowledge is power, what you don't know can hurt you. The good news: It's not so hard to find out what your rivals are bad at . Webcide.com can drive your strategy, soothe your fears about the future, and give your company a competitive edge.
Webcide.com will start tracking your competitor's every online move: blog posts, e-mail blasts, the CEO's Twitter messages, changes to his LinkedIn profile, negative online reviews , consumer complaints, customer feeds .
In a competitive marketplace, up-to-date information can make the difference between keeping pace, getting ahead, or being left behind. A smart Negative PR operation can serve as an early-warning system for disruptive changes in the competitive reputation, whether that change is a rival's new product or pricing strategy or the entrance of an unexpected player into your market. No one can be totally stealthy, after all. All corporate negative moves and information leave a trail. It is simply a matter of knowing where to look and how to take advantage of it .
Hedge funds and large corporations regularly contract out competitive PR work, often paying top dollar to the private PR agents who ply the trade. But there are plenty of ways to perform competitive PR on a budget. Webcide.com are top level consultants for advice on how an entrepreneur with limited resources can stage a successful negative public relations operation against his competition .
Find out everything negative you can about every competitor in the marketplace, think of a specific question or problem that is crucial to your company's success , find the weak aspects in your competitor’s business . The goal of your Negative Public Relation operation will be to gather negative information to help address that one matter. Its always advisable to concentrate all efforts in one , big , negative issue with your competitors business behaviour .
'What keeps you up at night?' : "Will my competitor introduce a product that makes mine obsolete?" Competitive Negative PR operations can also help you spot openings in the market , where your competitors fail . Careful negative monitoring of large companies, for example, could give you a jump on subcontracting opportunities.
Identifying emerging competitive threats, must become ongoing and incorporated into day-to-day operations. In either case, never lose sight of your goal.
Develop a list of outsiders who are positioned to know what your competitors are up to—such as consultants, headhunters, members of the trade press, suppliers, and customers.
Negative Public relations (PR) is the practice of spreading negative information between an individual or an organization and the public. Negative Public relations may include an organization or individual gaining bad online exposure to their audiences using topics of public interest and bad news items .
The aim of negative public relations is to persuade the public, prospective customers, investors, partners, employees, and other stakeholders to maintain a certain negative point of view about it, its leadership, products, or of political decisions.
Webcide.com We are world's number one authority in the field of Negative PR . If you are seriously interested to start a negative online PR campaign against your competitors or business enemies , we know to execute such a campaign in the most discreet and confidential way , while using only and exclusively legal methods .