Bad Reviews Removals from Google Search Results and Internet  Reputation Repair .


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We remove negative reviews for your business on top directory sites like:


Google, Yelp, Facebook,, Trip Advisor, Avvo, Health Grades, City Search, Foursquare, Superpages, Yellow Pages, Vitals, and RateMD's.


The most common type of negative online review poster is…you guessed it: the angry customer!


These are individuals who walked through your doors and 1) were having a bad day and therefore are having bad experience after bad experience, no matter the reality of the situation or 2) encountered a legitimate problem with your business.


If a staff member remembers the situation described in the review, or if they are named specifically, you will want to speak with them or review video footage of the event. Does the customer have a valid reason for being upset? Were they asking for an irrational level of service or for an impossible exception to be made and that’s why their experience was “negative”?


Think about these points before moving on in order to best determine if you could reach out to that customer personally and try to rectify the situation. By trying to work with an angry or upset customer to improve their experience, you may earn more loyalty from them than from the customer who had a good experience but forgot about it as soon as they walked out the door.


Negative online reviews left by (ex) employees are tricky. Similarly to positive reviews left by employees, they fall into a questionable area of online reviews.

Warning signs that a negative online review may have been left by an (ex) employee are:


  • If management or another staff member was explicitly called out

  • If they complain, generally, about how poorly staff is treated

  • If they mention seeing something specific that was only privy to other employees

  • If their username matches, or resembles, the name of an employee


These may be obvious, but you will want to check off these boxes if you want to start creating a good case for this particular type of negative review to be removed by Google.


It’s an unavoidable part of doing business: sometimes competitors choose to take shadier routes to make their own company look better.

This means you may come across a negative online review that attacks the ethics of your business directly. In other cases, you may notice that a negative review will specifically mention a competitor as the “best” to sway users away from you.


If you suspect this is the case, try looking at the review profiles of your competitors. Do some of them have similarly worded negative reviews that point to a singular “recommended” business? If so, you may have found the perpetrator.


Sometimes, bad things happen to good people. It doesn’t matter if your business has 300 positive, 5- star reviews and you have never had a single upset customer in all of your years running the business. Anyone who uses the internet knows one basic truth: trolls will exist anywhere, any time, and for any reason.


This is why some negative online reviews come from fakers who are leaving a negative review for an unknown reason. They could simply enjoy causing a minute level of chaos in the life of a business owner, or they may enjoy the idea of writing a ridiculous negative review to dissuade potential customers from working with a business.


Whatever the reason, you will want to do as much research as you can into the name of the reviewer. Barring clearly made-up usernames, does the poster have the same last name as an upset client who came in last week? Is their negative post clearly nonsense? We’ve even seen negative reviews for doctors office saying that the doctor is their neighbor and does a bad job shoveling their snow. If you think you fall into this category, you may have a decent case to get this review taken down by Google.


If you want more information on the posters behind negative online reviews, be sure to check out our guide on fake reviews here. Though this guide is aimed at fake patient reviews, the information holds true across all industries.


How to Remove a Bad or Fake Google Review


Before you run to Google, you will want to take a few steps to ensure that you are starting this process off on the right foot.



As mentioned above, you’ll want to do as much research as possible to find out if the reviewer was a real customer of yours. This means looking into the situation they’ve described in their negative review and see if any of your staff remembers being involved with it.

You will also want to check your client database for their name, last name, or any similar matches (such as Pat for Patrick) that came in around the time the review was left.

Knowing, as surely as you can, whether or not this review was left by a real client will be an important detail to share with Google when you present your case to them.


Compile the Evidence

Get as much information as you can, such as the reviewer’s name and whether or not they were a real client, whether other businesses in the area were hit with similar negative reviews, and anything else that could be relevant.

You should also look into the profile of the reviewer themselves. Have them left reviews in vastly different areas back to back? If they left a review for a barber in Austin, TX on January 1st, a review for a restaurant in Santa Monica, CA, and a review for a bar in Ft. Lauerdale, FL within one month…it’s likely they aren’t prolific world travelers, but a fake negative reviewer instead.


Up Your Review-gathering Efforts

While you’re trying to get one negative Google review removed, it’s important not to lose sight of the overall goal. This means that you want to up your review-gathering efforts during this sensitive time.

Submitting something for removal by Google isn’t a guarantee, so you’ll be best served by increased efforts toward real, positive reviews. Simply ask new customers, clients, and patients to leave a review about their good experience on Google and you can begin to effectively bury the negative review with positivity.