What does it means " Online Reputation Management in the 21st Century ? " . 

 

It means only one thing : create as much as possible , positive information about yourself and your company , online , while trying to remove negative articles , bad reviews and consumer complaints from Google search results .

 

We remove negative search results from Google , contact us for a free and confidential consultation at webcides@gmail.com

 

Search Engine Optimization (SEO) is the process of creating or improving content to make sure it shows up as high as possible in web search results for the right keywords (in the case of personal SEO, Your Name).

  • Why Is Personal SEO Important?

    Every time someone conducts an online search, search engines like, Google and Bing, use complex algorithms with hundreds of factors to make sure the most relevant results show up highest—but sometimes they make mistakes.

    You probably know somebody who has made an entire personal website, yet it may not show up on the first page of search results for their name. There are a number of factors that could result in poor results, such as a poorly structured page, which makes it difficult for the search engine to understand. Other times, the site does not seem as credible as it actually is. Worst of all, sometimes the search engine isn't even aware the content exists.

  • How Does SEO Help?

    By employing general SEO tactics, or using a tool like BrandYourself's online reputation management tool, you can make sure all of your best content is as search engine friendly as possible. This means your best content will be:

    • Quickly found by Google

    • Structured so search engines can quickly tell it's about you

    • Linked to and stored in credible databases and directories across the web so search engines know it's trustworthy

What Factors Do Search Engines Use to Rank Content?

Search engines employ algorithms with hundreds of factors to determine how to rank results. However, there are a few main factors you should always keep in mind when it comes to search engine reputation management:

  • On Page SEO Factors:

    These are factors within the actual page. The good news is, if you own the content, you have direct control over these:

    • Frontend & Backend Structure/Architecture: Any content on the web is supported by a number of frontend and backend computer languages or code—things like HTML, CSS, JavaScript, PHP, and so on—which communicate information to the search engine and your computer. However, problems arise when people create great content, but it is so poorly structured that search engines are unable to properly communicate with the website and therefore have no idea what the page is really about. There are many things you need to be mindful of as you structure your code–the sitemap or navigation of the page, the history of the domain, the placement of headings and dozens of other things. It can seem daunting, which is why we wrote this guide to walk you through the most important parts. BrandYourself's online reputation management tool can also help take you through the steps of this process.

    • Relevancy: This one is simple—keep your content updated. If your content hasn't been updated in a long time, search engines start to view it as irrelevant.

    • Keyword/content: When a search engine visits your page, you want to make sure it quickly understands which words and phrases are the most important—what we call keywords. For example, if you want to rank for "Your Name" (i.e. John Smith), but "Your Name" isn't written anywhere on the page, a search engine would have no idea to rank it for that. There are two important elements to keep in mind:

      • Placement: There are certain places on the page that search engines consider more important than others, so that's where you want to include Your Name. These include outwardly visible areas (the URL, page headings, bolded words and anchor text) as well as areas in the backend (title tags, heading tags, meta-tags, and descriptions). You want to include Your Name in all of these places.

      • Density: Search Engines also take into account the density of these keywords throughout the site, to make sure any content on the page lines up with those words. This way, you can't simply stuff keywords, like Your Name, in those important places if the page is about something entirely different.

  • Off Page SEO Factors:

    These factors aren't directly tied to the content on your page and are meant to gauge the page's outside credibility. Since you can't directly control these factors, it's important you dedicate time to the most important ones:

    • Incoming Links: Search engines consider each link to a site as a "vote" for that site to show up higher. The more places that link to your site, the higher search engines will rank it. However, the credibility of the link is also important. For example, a link from CNN.com is weighted more heavily then a link from a random no-name site. This is one of the most important factors in SEO.

    • Social Sharing: Sharing a page across social networks is one of the easiest ways to build credible links. If you share a relevant, valuable page, people will pass it around, signaling a great deal of credibility to search engines.