The Best Online Reputation Management tips by Webcide.com
The 10 Best Online Reputation Management tips for 2016 . We can help you for free .
Contact us for a free and confidential consultation . Webcide offers 100% Free Online Reputation Management tools and services to make sure you look great when people Google your name. Webcide offers pemanent removal of negative information from Google ,Yahoo and Bing search results . We delete forever bad press from all search engines .
If you are interested to learn how to manage by yourself your online reputation , we are here to help you . We will teach you everything . You will be able to push out , bad information about you from the first page of Google, Yahoo and Bing .
You do not have to be an internet expert in order to fix your own online reputation , you just need time and know how . We will be more than happy to disclose to you the most well kept secrets of the online reputation management industry , so that you will be able to use them by yourself .
The first step to managing your online reputation is to claim your brand name online. How to do it free of charge : by opening accounts with dozens of social media sites , blogs, forums and more .
Contact us , we will send you all the instructions you may need .
With each of the listed accounts,we will email you , you have to complete your profile 100% by adding some content, a photo, your info and links to other accounts of yours.
One of the most important points of reputation management is actually monitoring your brand online. We will teach you how to do it , in the most efficient and professional way , and without any costs .
You have to create as many web assets for your brand as you can and keep them populated with great content.
More tips are on this video tutorial , and much more will be sent to you by email .
A bad online reputation can affect your bottom line. Think your brick and mortar store exists only offline? You’re probably wrong. Even if you yourself haven’t created an online presence for your business, one of your customers has probably tweeted, blogged or posted on Facebook about your company. To you that might seem like no big deal. What harm could there be in one person reviewing you online?
Since 80 million people visit Yelp per month, it’s obvious that customers shop around before choosing a product or company. So, say a customer searches for your business, or for your product, and the only information they find is that single bad review that’s out there. Do you think that customer will choose your business or a competitor’s with positive reviews?
If that doesn’t convince you and you’re still thinking of sticking to your old tried and true offline business practices, there are plenty of other reasons why online reputation management is important.
What if there is some truth to the negative review?
If it’s public, a mistake on the part of your company might turn customers away. The best way to combat this negative press is by communicating directly with your customers. Social media and blogs are great outlets for apology so you can explain how the problem is being solved and promise your customers that your company will be better in the future. Damage control is an unfortunate but necessary part of online reputation management.
What if someone claims your accounts on social media before you do and uses them to portray your company in a less than positive light?
Just because you don’t think online reputation management is important doesn’t mean you can reject it. Your customers are online; if you want to be successful, your company has to be too. If you don’t take control, who knows what both current and potential customers might see online. And it’s not all about fending off detractors. There are many resources online that can positively influence your customers.
How a good reputation can help grow your business
Even if you ignore it, what is said about you online influences potential customers, so you might as well make the best it and use your accounts to their full potential.
Enough good reviews can outweigh the bad.
Proactively building up a robust online presence will set you up for success. A few bad reviews will get lost mixed in with an overwhelming majority of good. In fact the bad reviews make the good reviews feel more authentic and less staged.
93% of consumers say that visiting Yelp leads to a local purchase.
When customers search and see reviews, comments, and pictures on all of your social accounts they will in turn view you as a legitimate business and be more likely to purchase from you.
Free advertising.
Get the word out without lifting a finger. The review of a friend is more trustworthy and carries more weight. If someone checks into your business on Facebook, tweets positive things about you on Twitter, or writes a glowing review on their blog, all of their friends and followers now know your name.
It’s your business card.
Do you ever look at the second page of Google results? Probably not often, if ever. When a search for your company turns up a great first page of results, your prospective customers will more likely turn into real customers. Think of this first page as your business card and remember that first impressions count.
Presence. Figure out which social media networks, review sites and blogs your customers frequent and make sure you have active accounts in the same locations. Nearly 40% of businesses haven’t claimed their listing on OpenTable, Yelp, Angie’s List, Google Places for Business. Knowledge of your customers and your type of business will determine which platforms you should add. If your product or service is visual, think bakeries, hair salons and other food establishments, take advantage of Instagram and Pinterest. Still not convinced? Small businesses with free Yelp accounts see an average of $8,000 in annual revenue from the site. Comparing products and businesses online is becoming the protocol for any purchase. Today’s customers are relying less on advertising and more on search results. Without a solid online presence your business isn’t even in the running.
A checklist of profiles to maintain:
✓ Facebook ✓ Twitter ✓ Pinterest ✓ Instagram ✓ Google Plus Local ✓ Youtube ✓ Angie’s list ✓ Yelp ✓ Yahoo Local ✓ Citysearch ✓ Insider Pages ✓ LinkedIn
✓ TripAdvisor ✓ Urbanspoon ✓ OpenTable
Monitor. Listen to what people are saying for brand sentiment on social channels. About 80 percent of companies think they’re crushing it at customer service, but only 8 percent of paying customers agree. This disparity shouldn’t happen if you’re using social media correctly. If you are paying attention to what customers are saying online, you’ll be aware of trends and consequently better able to tailor your offerings to your customer’s needs. Multiple negative reactions to the same thing might signal that you have a flaw that needs to be acknowledged and corrected. Setting up automatic alerts (Google alerts, comment alerts) along with checks to be performed daily (Facebook, Twitter, LinkedIn) or weekly will help you stay on top of your reputation.
Be genuine and address the issue head on. If possible make amends by offering the customer a free product or service. Just one angry customer can cause widespread damage across multiple platforms. A negative comment on social media, if unaddressed could lead to a negative review. Since 90% of customers say their buying decisions are influenced by online reviews, it’s better to take care of the situation before it gets out of control. If the situation turns nasty, be careful not to let the argument go too far in a public setting. As seen in the real life examples earlier, heated arguments can escalate quickly and look amateur. Stay professional and continue the conversation through email to reach a solution.
Respond to customer questions through your social media channels. 38 percent of customers will feel more negatively toward a brand that doesn’t meet their standards for a timely response, and 6 out of 10 will continue to take action to share their dissatisfaction. Whether the comment is negative, a product question, or a comment, respond as soon as possible. This creates brand loyalty and trust. Engaging with customers demonstrates that you care and they will feel more comfortable giving you their business in the future if you show you are .
Answer questions publicly. Chances are multiple people have the same question so answering it will clear up the issue for everyone while at the same time establishing positive customer relationships. A simple thank you in response to a compliment leaves a customer feeling valued by your company. Another way to gain customer trust is to show you have nothing to hide. This can be risky, especially if a major problem arises. If a problem does come up, be as open as possible about the action your company will be taking. Let your customers know what the issue is and what is being done to fix it. Other ways to remain transparent are to ask for feedback, allow employees to talk about products and services publicly, and to address criticism instead of hiding it.
A one-star increase in Yelp rating leads to a 5-9% increase in revenue. To online customers, reviews signify legitimacy. Don’t let a few negative reviews skew your ratings. Disgruntled customers, motivated by their anger, are more likely to act and write reviews online. Satisfied customers need to be encouraged. Boost your positive reviews by making feedback as easy as possible. Offer incentives to say thank you for customers’ time and effort. Create or share content that your customers want to know about. If you provide worthwhile, relevant, and valid information customers will respect you and view you as an expert in your field. When the time comes for them to make a purchase, they will more than likely choose the company they know and trust. Blogging also helps with SEO (search engine optimization) and is a great medium for addressing issues and responding to criticisms. If you’re doing it right, your company has a presence on everything from Facebook to Yelp to YouTube. Your next challenge is to make sure that each of these accounts are consistent. If multiple people are involved in keeping each of your company’s accounts active and populated (or if a single author doesn’t have a clearly defined voice), it may seem as if each account is a different brand. If the tone
and content that you share is different depending on the platform it can be very confusing for a customer. If content comes from different sources, it might be a smart idea to designate one to rewrite and post.
69% of small business owners prefer feedback to be nonpublic. Make it easy for customers to provide comments before they even leave your store. If you, or your staff, feel uncomfortable directly asking for reviews, consider providing a comment card along with the receipt or prominently display a suggestion box. Physically posting some of the comments along with an answer from your company gives results similar to an online forum, but with more control on your end. With either of these options you have the ability to address negative comments before they are shared with the online community.
Have more than one brand or product within your company? Online reputation management is important for each of these brands and products. They are just as vulnerable to social media attacks and negative reviews. Follow the same steps to develop both websites and social media and create a presence. Even people who represent your company, such as a CEO or prominent employees, should be sure to take all the same steps as your main company.
Create a loyal following by interacting with customers in original ways. There are countless ways to spark attention on the web. You could host an Instagram contest, or encourage customers to post videos of themselves using your product to YouTube. As an added benefit, videos are great for search engine rankings. Build your image as a innovative brand and keep your company at the top of the customers minds by having something new and exciting happening regularly.